How to Develop and Use a Sell Sheet

Sell sheets are an important asset when trying to land new accounts.

These high quality, one page, information sheets provide information about your company and product in a professional, eye-catching way that is both easy to understand and memorable.

Your sell sheet also provides you the opportunity to promote your product on demand. Always carry some sell sheets with you; you never know when you will run into your next customer.

WHAT TO PUT ON YOUR SELL SHEET

Recommended:

• □  Company name and contact information;
• □  Order information including main contact;
• □  Company logo;
• □  Product logo (if different than company);
• □  Productdescription;
• □  Photo of retail/food service package;
• □  Universal Product Code (UPC code)(scannable photo recommended);
• □  Photo of product in use;
• □  Individualunitsize;
• □  Individualunitweight;
• □  Units per case;
• □  Master case photo;
• □  Case specifications (weight, size, pallet);
• □  Minimum order amount; and
• □  Lead time – between order and delivery.Optional:

• □  Company story;
• □  Nutritionfactstable;
• □  Certifications (Gluten Free, Ocean Wise);
• □  Customer testimonials;
• □  Allowances, special offers, in-store demos;
• □  Distributor information; and
• □  Recipes.