The Mr. Checkout Network over 30+ years has developed relationships with buyers in nearly every major big box store.
Selling into Grab and Go Food and Beverage Retailers
Grab and go meals and beverage are very much appreciated in the market. The convenience they give to consumers to pick them and head to the park is one that is hard to get with other meals. Retailers who deal in food products try as much as possible to have these on sale but they need proper manufacturing and efficient distribution. Grab and go food and beverage are more of food items that have been prepared and are ready for consumption and a lot has to go into ensuring these food items are safe and healthy.
In supermarkets, there are several sections with food items. Some other sections hold varieties of grab and go food and beverage. These could be salad with a creative mixture or something else. The question here is how to distributors and manufacturers of grab and go food and beverage products get their products into retail outlets that deal in food items.
It is first very important to note that people love quality. The quality you offer in your product matter. As a manufacturer of grab and go food, you’d have to comply with some regulations and legal procedures. These can be very important as no retailer would want to stock products that don’t have FDA approval or that of any regulatory body.
Pricing is another cogent issue. Supermarkets are known for steep discounts. If the American supermarket sector is known for one thing, it is the drive to offer more for less. However, this may not have helped several retailers as many supermarkets have been forced to sell out or close business. This is why retailers would be very sensitive to the price you are offering the product. They want to make gains and they are going to pay a lot of bills including but not limited to sales tax. Thus, the need to be very sensitive when it comes to pricing as retailers want to sell at the lowest price possible and still make some profit.
Branding is another important issue. Consumers tend to resonate better with brands they are familiar with. For instance, the brand Snickers is known internationally and not much advertisement is needed when the product hits the shelves as people know it. However, for a product without a popular or well known brand, it can be very difficult to pitch to retailers, not to talk of retailers. Thus, as a distributor, it is very essential to have publicity materials distributed alongside the products as this can convince retailers more on stocking the product.
The environment you are selling to matters a lot. There are some environments where grab and go foods and beverage would not work. One of these environments is an area with more of elderly and retired people. Grab and go foods and beverages are mostly bought by young people who are trying to save time or take time off cooking. However, some people enjoy their own cooking and are not really pressed for time as the elderly group.