How to get your product into Walmart
- Understand you client: Before you spend a lot of time and money creating a product, you should know if anyone will want to buy it. Learn more about Market Research
- Learn if it’s protectable: Know if you can defend your product against cheap copies if it gets knocked off. Learn more about Copyright and Patent your product
- Test your product: Make sure that there’s a demand for your product and the customer understands what you are selling when it’s on the shelf and nobody is there to explain it. Learn more about Product Testing
- Perfect your pitch: Before you speak to decision makers, know your numbers, know your retailer and know your logistics in and out. Learn more about Pitching Your Product
- Don’t do it alone: If you haven’t been successful in retail before, a secret of success is that you can’t do it alone. Having great sales staff, customer support and marketing partners can take you from zero to success faster than if you tried on your own. Learn more about Retail Partnerships
How to Get Your Product into Walmart
Being on Walmart shelves can catapult your business from a small startup to a profitable, nationally known business. Every brand knows that being a part of Walmart’s inventory tends to lead to success, which is why it’s so difficult to get your foot in the door with this retailer. If you want to get your product into Walmart, follow these tips:
Take the Online Training Course.
Walmart gets countless inquiries from suppliers who are trying to get their product on the shelves. Because of this, Walmart has produced an online training course for suppliers that teaches them how to craft a successful buyer presentation. The training course goes over exactly how suppliers can get in touch with buyers, what Walmart is looking for, and what information needs to be included in supplier applications. This is an invaluable resource that every supplier needs to tap into.
Although Walmart does allow suppliers to apply to be in stores on a national level, it’s recommended that new products start small by reaching out to local store managers first. Build a relationship with these key contacts and bring them samples of your product for their consideration. If you have a strong foundation with local management, they’ll be more likely to pass your name along to regional managers and put in a good word.
Be prepared to adjust your pricing model.
Before you talk to buyers at Walmart, you have to know your pricing structure inside and out. It is likely that you will be asked to lower your price if you are accepted into Walmart stores, so you have to know how low you can go without losing money. Be prepared to answer if you will accept returns, offer discounts, and how much overhead you have.
Apply to be a supplier.
Before applying to be a supplier, make sure that you meet Walmart’s supplier expectations. Walmart suppliers have to meet strict requirements in order to be considered by the retailer. Basic standards include prohibition of child labor, appropriate wages, and strict verification of employees’ eligibility to work. More complex standards include a dedication to diversity and sustainability, which Walmart believes makes suppliers more socially accepted and profitable.
Talk to the professionals.
There are not many distributors that have the connected network of the wagon jobbers and direct store distributors (DSDs) of Mr. Checkout Distributors. Unlike many other distribution companies, Mr. Checkout Distributors is constantly searching for the next big product that they can introduce to their network of retailers. If a product has good margins and is ready to go to retail, Mr. Checkout Distributors may pass it directly to wagon jobbers and DSDs that will bring it directly to retailers’ shelves. These distributors add immeasurable value by not only getting your foot in the door with major retailers like Walmart, but getting your product on the shelves, too!
Want to launch your new product in Walmart? Contact Mr. Checkout Distributors to talk to a team of experienced and knowledgeable distributors that service over 35,000 stores across the country.