The Secret Trick to Getting Products into Walmart
For many entrepreneurs, the ultimate goal is to get their products into big-box stores like Walmart and Target. When your product is sold in Walmart, it has a built-in audience of millions of loyal consumers. Entrepreneurs covet Walmart’s because it is there 24-hours each day, seven days a week and it spans the nation. Walmart’s shelves are considered prime retail real estate for an entrepreneur. So what is the secret trick to getting products into Walmart? How can you, a manufacturer of a quality product, land a spot in the retail big leagues?
In order to get your product into Walmart, you have to have a track record of success, and we’re not talking about just at the local farmers market. You have to prove that there is a real demand for your product, which you can do by presenting a positive sales record. Big retail chains won’t give up their valuable shelf space to a product unless it demonstrates earning potential, and the best way to show what your product can do is to show what it already has done. The best way to get your product to market and prove there is a demand for your product is by selling your product in convenience stores. This is the secret trick to getting your products into Walmart that successful entrepreneurs know.
Selling your product in a convenience store allows you to build a track record of success. Consider the time your product spends on convenience store shelves as an opportunity to build up your retail resume. When you eventually approach Walmart, you can provide hard evidence of demand, your product’s ability to sell and your ability to meet order demands. A convenience store is the perfect stepping stone into the world of big-box retail for a new product.
It’s a long road to the aisles, freezers and checkout counters of Walmart, but if you follow our advice and understand the secret trick to getting products into Walmart, you’ll make it to your destination.