Food Product Marketing Strategies
This is focusing your customers’ minds on an aspect you want them to think of when they think of your brand. Brand positioning is also referred to as a positioning strategy, brand strategy, or a brand positioning statement. You should give your customers something to think of when they think of your food product – the mental image.
Packaging Your Product
This is a very important aspect in product presentation. Is your packaging attractive? Does it evoke class? These are questions you should ask yourself. Make your packaging so attractive customers would want to show it off.
Make a Statement with Your USP
Your USP is your unique selling point. Emphasize on your point of divergence with other brands and show the benefit it gives. If your unique selling point is a difference taste, advertise with it; place the spotlight on it. You would realize that customers are looking to try out the difference.
Blogging can really be of help as your readers can be introduced to your products this way. Write on topics that are related to the food product you produce and give helpful tips. You can start a blog that talks about different recipes that your product features in.
This can be very helpful with distributors and retailers. When these people get emails from you, they are reminded of your products and the opportunities that they offer them. If you are a retailer, you can get your customers’ email addresses and keep sending them mails to inform them of promotions and new products.
Social Media Marketing
This is the use of the social media to market your products. You can run social media ads which can be directed to get to a special set of people on the specifications given by you.
You can host cooking and educational events. Since you deal in food products, it can be a good idea to have people come around to do something that concerns food. People who attend can get to check out products and sales can inevitably be made.
Listing Your Business in Online Directories or Websites
This is something you shouldn’t miss out on. Get listed in online directories or website so that you can be easily noticed by those looking to get what you offer for sale. Make sure you are visible in online and offline directories and websites.
Festive and Seasonal Offers
You should have seasonal offers as a way to drive sales. People make more purchases during festive seasons because they want to gift others or they want to get fixtures to be in the mood of the holiday. Get discounts and giveaways sales to increase the foot traffic.
Partner or Associate with Other Brands
You should look at ways of partnering with other brands to increase sales. For instance, if you produce cookies, you can partner with a drink company to give an advertisement that one product is best enjoyed with the other. This can spark curiosity and more sales are inevitably made.