10401 Monroe Rd
Family Dollar Stores Incorporated
Penny-pinching single moms are drawn to Family Dollar. The nation’s #2 dollar store (behind Dollar General) targets forty-something women shopping for a family earning less than $40,000 a year. It operates about 8,000 stores across some 45 states and Washington, DC. Consumables, (food, health and beauty aids, and household items) account for more than 70% of sales; stores also sell apparel, shoes, and linens.
Family Dollar runs small neighborhood stores near its fixed-, low- and middle-income customers in rural and urban areas. Most merchandise costs less than $10. Family Dollar was founded in 1959 by the father of CEO Howard Levine.