Etailing

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Mr. Checkout is a national association of independent wagon-jobbers and full-line distributors. We distribute product to approximately 35,000 independent stores around the country and are always seeking the next hot new product. If you have a product, we want to hear from you!

Etailing Definition

Short for “Electronic Retailing”, this is the practice of selling goods over the Internet. Etailers come in all shapes and sizes, from big name giants such as Amazon and Zappos to neighborhood mom & pop stores selling items on their website.

Electronic retail is one of the biggest and most prominent ways that goods are bought and sold worldwide. Having online stores allows for a level of convenience that has not been seen in previous times in history. Where customers would once have to go to a brick and mortar store, they can now do most, if not all, of their shopping from the comfort of their own home. While physical stores have their appeal for many, the online platform saved customers both time and money. As life gets busier, more and more people are taking advantage of the conveniences of electronic retail. With this, electronic retail is something that is only going to grow into the future.

Electronic retailing or “etailing” for short, includes both B2B (Business to Business) and B2C (Business to Consumer) sales. These sales include, but are not limited to, the sale of goods, services, and advertising. With online retail including such a wide gambit of possibilities, it is no wonder that the method has had such a large growth. However, for etailing to be effective, it requires a large branding effort. This branding effort may be a hurtle that some businesses may not want to cross but must, to remain competitive in the market. Another hurtle that some businesses may not be able to cross is the cost of launching an online retail store. Though the cost of personnel is significantly lowered, there are still other costs. For example, a business needs infrastructure. They must have a place to store their goods. Not only this, they must be able to ship their goods and manage the returns that may come.

The upside to etailing is that it allows the business to potentially have more sales. By expanding to an online marketplace, the company can reach customers that may have otherwise fallen through the cracks. For example, if a company is located in Portland, Oregon, they may be able to reach customers in Atlanta, Georgia. Through a heavy marketing effort and the possibilities allowed by technological advances, distance is effectively negated. Furthermore, customers who visit the brick and mortar store have the possibility to purchase the store’s goods no matter where they may live. The biggest online retailer by far is Amazon. Amazon brought in $94.7 billion in sales in 2016. Amazon’s online presence is so massive, it is forcing stores to go online to compete, or forcing them out of business.

For etailing to work effectively, the company needs a website that is intuitive and user friendly. Even now, companies are moving more and more into their online presence. They are creating websites and promoting themselves through online advertising. By doing this, companies are able to join in on market where sales are expected to grow 78% by 2020. Overall, etailing is a model using technology to drive sales while simultaneously pulling in customers that may have otherwise been unreachable. Etailing has grown significantly thanks to players like Amazon and it is only projected to grow further in the future. By taking the upfront cost of infrastructure and building a usable website, businesses are able to join in on a massive portion of the market.

If you have a product, we want to hear from you!