Entertainment Trade Show
The entertainment industry is way bigger than the music industry. The industry covers the movie, comedy, music and so many other aspects. Hollywood is always said to be a city on its own as directors, producers, movie writers and actors move in and out – all trying to make a living out of creativity. Entertainment is simply interesting performance.
The radio, television, and print used to be the major entertainment outlets. However, we have the internet breaking through everything; well, the space of the radio and television is still very much appreciated. The entertainment trade show is a major industry event with the possibility of the attendance of the giants in the entertainment industry.
A trade show is an event where the players in several business niches are around to showcase their products, network, meet new customers, exhibit new products, etc. However, we have a niche-specific tradeshow. This is basically a trade show for the players in a niche. An example is the fashion tradeshow.
Networking is a very important aspect of a tradeshow. Here are pointers to help you achieve more at a trade show.
Attend Every Part of the Event (dinners, seminars, etc.)
You should look at your business and see where improvement is needed. If networking can be of help, sacrifice the time for it. You may have year of experience in the entertainment industry but there are people more experienced and probably have faced the same issues you are dealing with. However, when you are not fully around at the tradeshow, you miss out a lot on the networking opportunities. The persons you are looking forward to meet may not be fully around for the event. Thus, plan your schedule and sacrifice the day(s) for the tradeshow.
Network as Much as You Can and as Effectively as You Can
You have to attend with a mindset of achieving your networking goals and you have to be effective at it. You must put in every necessary effort to see how your distribution line can be better. Have cards along with you to give out. Networking basically means establishing connections with new people and looking at areas of mutual benefit for both parties. See ways they can also benefit from you and care to look presentable as it influences the first impression others have of you.
Set Your Goal and Strategy Before You Attend an Event
It may amount to a waste of time to have people to network with around but you don’t have plans on what you want. You may even know what you want but don’t know how to get it. It wouldn’t be a nice experience to be on the stand and you are rambling. This is why you need clear goals and a workable strategy before you attend the tradeshow. Discuss the goals and the strategy with those more experienced than you to help you vet them.
Your shot at an entertainment tradeshow requires may require your knowledge of recent events in the entertainment industry and some information about those you’re networking with to find interests.