Wisconsin is a state where nature beautifies the whole environment. The state started out as a largely agricultural society. Today, much is still gathered from agriculture in the state. The state is known as America’s Dairyland. Over the years, dairying and crop farming have been vital parts of Wisconsin’s economy. The state’s rich forests have also generated a lumber and paper industry, while extensive water resources have been important for fishing and transportation. The water, forest, and farms combine to give the state a natural beauty, which in turn has made the state a popular destination for tourists.

The state has a population of 5.84 million residents and this is a big market for the retail and retail distributing trade. With this population, retail distributors can always be assured of a ready market to receive a distribution.

With the state’s input into agriculture, prices of food and dairy products are expected to be cheap enough. Thus, distributors don’t have to worry much about interstate logistical issues.

Just like every other American state, there are essentials that are needed daily by Americans. Food, shelter, toiletries, clothes, electronic gadgets, transportation, and a whole lot of essentials are needed by the average human being for existence in the 21^stcentury world.

The retail trade is one that connects directly to the consumers. It is the trade that lays emphasis on how to get the consumer to get the product from a particular retailer and to establish a relationship with that retailer. However, a retailer, most times, does not get the goods directly from the manufacturers or get the goods produced herself. There is the existence of the retail distributor in the supply chain.

Retail distributors are essential links in the supply chain. When manufacturers produce their products, they need distribution for the product. There are several situations where the manufacturer does the distribution to retailers. This is direct store delivery. However, not all manufacturers have the capacity to do their own distribution to retail outlets. For instance, a new brand still seeking market recognition does not have a name in the market and will need to be significantly promoted and pushed. A retail distributor can do a better job of getting the product to several hundred or even thousands of stores.

With about 19% of the working population in the state of Wisconsin into retail and wholesale trade, there is an impressive amount working in the supply chain. However, there is more to the supply chain than the number involved. There are general goods everyone is interested in but there are specialized products like adult goods, sports goods, smoking goods, and some others.

Trade associations can be very beneficial to those in the particular line it focuses on. In Wisconsin, there is the Wisconsin Wholesalers Group which is a wholesaling resource for all wholesale and retail and manufacturers.