How to Distribute to Phoenix
Phoenix is also the fifth-most populous city in the United States and the largest state capital by population. The only state capital with a population of more than one million residents.
Phoenix is a city located in Arizona. With a 2020 population of 1,703,080, it is the largest city in Arizona. Phoenix is currently growing at a rate of 1.27% annually, and its population has increased by 17.81% since the most recent census, which recorded a population of 1,445,630 in 2010. Spanning over 519 miles, Phoenix has a population density of 3,290 people per square mile.
As a characteristic of a large city, there is a level of prosperity in Phoenix. The average household income in Phoenix is $76,711, with a poverty rate of 19.41%. If you look beyond the poverty rate and see the population and the median income, then you know that there is a lot to make in the Phoenix retail market.
Arizona is generally known to be a tourist state. It is home to the Grand Canyon, and that alone attracts millions of people annually. Phoenix also draws its crowd via tourism, which means a lot for retail trade in the city.
To fully understand the distribution of products in Phoenix, it will help to look at the municipalities and communities under the city.
Distributing Products to Apache Junction
Apache Junction is a city in Maricopa and Pinal counties in the state of Arizona. With a 2020 population of 43,703, it is the 25th largest city in Arizona and the 904th largest city in the United States.
Apache Junction is known for its superstitious mountains. And with its fairly large population, it is one with great sales potentials.
Getting products into Apache Junction may be easier if you network with retail associations and cooperatives. Here, you have hundreds of retailers, and you can narrow down some who can be in your niche.
More, there are niche retail associations. You can narrow your research and networking to these to get the best. It is important to note that most retailers stock products with adequate marketing. They want products off their shelves as soon as possible, and you’ve got to be able to promise this.
You can also work with distributors working in Phoenix or specifically in the Apache Junction retail market. They could get your products to a lot of shelves. This is what they do, and many are quite good at securing distribution deals with retailers.
Distributing to Paradise Valley
Paradise Valley is a small, affluent town in Maricopa County, Arizona, that is a suburb of Phoenix. It is Arizona’s wealthiest municipality. The town is known for its luxury golf courses, shopping, real estate, and restaurant scene.
With a 2020 population of 14,756, it is the 38th largest city in Arizona and the United States’ 2327th largest city.
A small population, but an affluent neighborhood: Paradise Valley makes up for the population in wealth. This means upscale products can do well in this neighborhood. It might take studying the area more to understand consumer trends, tastes, and peculiarities.
You can work with experienced distributors in this area to get your products into the stores and shopping centers. Marketing is, of course, important. You need to put a lot of work into that. You could employ the internet and mass media. Due to the increasing rate of ad-blocker usage, you can use billboards, social media ads, magazine ads, and many unavoidable spots to reach your prospects.
Distributing to Fountain Hills
Fountain Hills is a town in Maricopa County, Arizona, United States. It is one of the municipalities in Phoenix. With a 2020 population of 25,377, it is the 32nd largest city in Arizona and the 1512th largest city in the United States. Fountain Hills is currently growing at a rate of 0.77% annually, and its population has increased by 12.84% since the most recent census, which recorded a population of 22,489 in 2010. Spanning over 20 miles, Fountain Hills has a population density of 1,251 people per square mile.
Fountain Hills has an exciting prosperity rate. The average household income in Fountain Hills is $119,590, with a poverty rate of 4.14%.
What this means is that a lot of upscale and day-to-day products will do well in this community. It may take working with distributors to make large distributors. This area would have been well mapped-out by distributors, and its consumer behaviors will be well understood.
You can as well network with retailers in the retailers association. As long as the product has some considerable marketing level and prospects know about it, it should move fast from the shelves.
Things to Note When Distributing to Phoenix
Phoenix is a large city. This means you should expect to meet fiercely competitive products. You should find a way to make your products stand out from the crowd. You should constantly conduct market surveys to see what they want.
Marketing and Promotions
The Phoenix market is a large and diverse one. Preferably, you should target your audience by their peculiarities. There are areas where upscale items will sell better, and some areas where the bulk of the market belongs to day-to-day items. It is important to understand who your customer is and the marketing messages that will appeal to them.
As Phoenix is a large area, it requires being specific with where you want to distribute to. More, you should ensure that from wherever you distribute to, you monitor inventory. This can be done digitally now. You should ensure that the shelves never run out of your products.