How to Distribute to Las Vegas
Famous for its mega casino-hotels and associated activities, Las Vegas is a city in Nevada. Las Vegas is an internationally renowned major resort city, known primarily for its gambling, shopping, fine dining, entertainment, and nightlife. The Las Vegas Valley as a whole serves as the leading financial, commercial, and cultural center for Nevada.
With a 2020 population of 662,000, it is the largest city in Nevada and the 26th largest city in the United States. Las Vegas is currently growing at a rate of 1.33% annually, and its population has increased by 13.40% since the most recent census, which recorded a population of 583,756 in 2010. Spanning over 142 miles, Las Vegas has a population density of 4,670 people per square mile.
Las Vegas is a top three destination in the United States for business conventions and a global leader in the hospitality industry, claiming more AAA Five Diamond hotels than any other city in the world. Currently, it is one of the most visited cities in the world.
Due to the move to cater to upper-class visitors, Las Vegas has become expensive city overtime. Its average household income is still considerable, however. The average household income in Las Vegas is $76,483, with a poverty rate of 15.77%.
To get products into Las Vegas, a manufacturer can either use distributors or go directly to retailers. The manufacturer can even ditch both methods and handle the entire distribution process herself. All of these will be discussed below.
To understand how to distribute products to Las Vegas, it will help to know how product distribution can work in the areas of the city.
Distributing Products to Downtown Las Vegas
This is the central business district and historic center of Las Vegas, Nevada. It is the original townsite and was the gambling district of Las Vegas before the Strip, and the area still incorporates downtown gaming. As the urban core of the Las Vegas Valley, it features a variety of hotel and business highrises, cultural centers, historical buildings, and government institutions, as well as residential and retail developments.
There are many stores and retail centers in this part of Las Vegas, but getting your products into them might be a little difficult. This is why manufacturers use distributors.
Distributors take the stress off the necks of the manufacturer. It is the manufacturer’s job to produce; it is the distributor’s job to get the products into stores and retail outlets. Distributors have markets they have mapped out already. They know the right areas for certain types of products and know exactly how to penetrate these areas. This is made possible through the relationships they have forged over the years of doing business with retailers.
Thus, in getting your products to Downtown, you may find that distributors are more efficient to make it happen. It is important to be sure that you’re working with an established and experienced distributor.
Distributing Products to Summerlin
Summerlin is a master-planned community in the Las Vegas Valley of Southern Nevada. It lies at the edge of the Spring Mountains and Red Rock Canyon to the west; it is partly within the official city limits of Las Vegas and partly within unincorporated Clark County.
The community is divided into three associations (North, South, and West), which oversee two dozen commercial and residential villages. At the time of the 2010 census, Summerlin’s population was nearly 100,000, having risen from 59,000 residents in 2000.
This shows how fast this neighborhood is developing. And it was named the number one place to live and play by National Geographic Adventure in 2007.
To get products into this area, it may help to work with retailers directly. You can make this happen by networking within retail associations. Retail associations have retailers as members. The advantage of these associations is that they are mostly geographically-based. Thus, if you’re looking for hardware stores in Las Vegas, you can easily narrow your search to retail associations in the city. More, there are niche-retail associations. These are based on products. Thus, you may end up finding a hardware retailers’ association in the city.
Some of the retail associations within Las Vegas include the Retail Association of Nevada and the Nevada branch of the National Retail Federation.
Distributing Products to the Arts District
This is a vibrant cultural hub packed with indie art galleries and performance spaces in converted warehouses. It features venues such as the Arts Factory, galleries, shops and a bistro, and a sprawling Art Square.
A manufacturer can penetrate this area with either of the methods discussed above or take full control of the entire distribution chain. A lot of manufacturers do this as it has proven highly efficient to their brand.
This method costs a lot in resources, efforts, and time, but the benefits are worth it. The closeness with the consumer helps to strengthen the brand’s relationship with the consumer. More, the brand can easily gather data on consumer preference to improve products.
Tesla is a brand that employs this approach and has found a lot of success with it.
Things to Note When Distributing to Las Vegas
This is one of the most visited cities in the world. It welcomes millions of people annually. This means that billions of dollars flow into this city annually. It will help to be well-positioned to benefit from this inflow of cash.
This is something every manufacturer would have to grapple with in this city. A lot of brands are competing for attention. You must know your perfect audience and focus on them squarely. You should also have a unique selling point that will distinguish your brand from others.