Retail distributors now follow a retail trend which is shifting from just retail stores to multi-channel retailing. Competition from online retail stores are becoming so strong especially due to constant availability, many consumers in western countries purchase  needed goods once they have access to the internet. Most times, disregarding their location consumers make purchases as online stores are not restricted even when at work or in school that many bricks and mortar retailers have entered the online retail spaces to create more opportunities for themselves. To counter the disruption springing up due to online retailing, these online retailers set up online catalogue sales and e-commerce websites. However, it now seems that behavioural patterns of consumers online are different from when they shop in bricks and mortar stores. Online shoppers are not loyal to a particular retailer although at the beginning, they may seem to be loyal to their preferred retailers.

Also in retailing, prices are very vital. In the production company’s overall strategic plan, the broad pricing plan is normally established. However, in the case of chain stores, the head office sets the pricing strategy. On normal grounds, there are six approaches to pricing strategy, the operations-oriented pricing, revenue-oriented pricing, customer-oriented pricing, value-based pricing, relationship-oriented pricing and socially-oriented pricing. These pricing approaches are simply defined according to how they are termed. Different pricing tactics can be used. Apart from that retail distributors should plan for customer preferred payment modes especially ones by electronic means. Large retail distribution stores should not handle cash mode of payment without involving security service agents. In pricing tactics, discount pricing cannot be excluded as it is a termed that necessarily surfaces in retail marketing. When purchasing an item, if the retailer offers the item at a price lower than the supposed price. The price that the marketer offers is the discount price of that item.

As of the 2010 census, Connecticut has the highest per-capita income, human development index of 0.962 and median household income in the United States with a population of over 3 million people. Connecticut generates most of their revenue through service industries. The state also deals in agricultural products having her top five agricultural products as greenhouse and nursery products such as ornamental shrubs, flowers, young plants; dairy products; chicken eggs; aquaculture and sweet corn. So retail distributors that deal in these products will not find it difficult to restock when needed. Manufacturing is also an essential feature of the state thereby creating an easier link for retailers to make distribution easier to end users. The state manufactures machinery which include bearings, computers, machine tools, printing machinery and also manufactures fabricated metal products like cutlery, hardware, nuts, bolts, rivets, washers and so on.

Apart from goods, Connecticut distributors retail services such as finance, insurance and real estate. As well as the community, business and personal service industries such as private health care, engineering, legal, computer and data processing services. Connecticut wholesale retailers sell fuel and lumber too. Their retail stores such as the automobile dealerships, department stores and restaurants rank third.