Distribution is the means by which goods get to the final consumers over a particular territory, market sector or field. Retailing can never be excluded from the train of distribution and thus is not waived when creating a distribution train. Manufacturers necessarily need the presence of retail stores as they serve as a middle means of channeling their goods to the final purchasers. Relationship marketing is also a vital strategy in retail distribution. It involves keeping good and strong connections especially to create a valid market presence. Relationship marketing involves suppliers, companies within the same market sphere including competitors, other distributors in the same link as yours and so on.

In retail, the reason for relationship marketing is to expand and sustain the involvement of these organizations. The focus is usually on companies that are related and not those that are not. Retail promotion apart from relationship marketing is another outstanding strategy employed in retail distribution. It actually involves channeling all attention in creating a positive image that can be easily seen by the final consumers. Sometimes the retail store promotes this image, other times the goods that the store is known to retail, creates the promotion for these stores.

Retail promotions carve out a definite and concrete picture of the retail stores and are useful as they help boost sales and create avenue for more people to make purchases in such retail stores. In Alabama, when a product is satisfactorily retailed, such a product is moved to the subsequent level for big box stores. Retail distribution stores in Alabama include general stores, adult stores, smoke shops, dollar stores, shopping malls, hotel lobby stores and so on.

In 1943, a Retail organization was formed in Alabama for retailers who perceived that a required representation was necessary especially when public policies are made, now known as Alabama Retail Association. The association is represented at the different levels of government with the aim to educate lawmakers on the needed existence of retailers and to nurture an unshakable financial horizon for retail distribution stores. Apart from benefits and compensations that they provide, the association through print and online media, boost members’ knowledge of information and technology. Their magazine also features highlights about pronounced business concerns. The association represents 4 200 members from mini retail stores to bigger ones and award nominees for the Alabama retailer of the year and the Alabama centennial retailer category.

There are a lot of facts associated with this state especially when it comes to technology and innovations. Alabama is the only state with all major natural resources needed to make iron and steel and is the largest supplier of cast-iron and steel pipe products. The manufacturing constant contribution immensely improved the state’s economy especially the urban areas but Alabama is relatively poor as the median family income is well below average. The production of steel has some importance to the Alabama economy. However, manufacturingother products like textiles, food, chemicals, wood and plastics has created less dependence on iron and steel pipe products.