Distribution Trade Show
The distribution tradeshow is the trade event for the wholesalers, distributors, suppliers, snack jobbers and those whose job concern distributing products to retail outlets. Retail outlets deal in items from food items to clothing and so many others; they need the players in the distribution business to always get the products over. Some retailers deal directly with the manufacturers and many manufacturers retail their products in their own stores. However, the place of distribution is still quite important.
In a distribution tradeshow, the players in distribution will be around to network and see how they can better their distribution routes. A tradeshow is an event where the players in a niche are around to showcase their products, network, meet new customers, exhibit new products, etc.
A distribution tradeshow is niche-specific. A niche-specific tradeshow is one where players in the supply chain of a niche would be around to network with other players in the industry, showcase new products, exhibit existing ones, and also look forward to meeting new customers. Professionals in other niches may also be around to see ways of networking and partnership with the players in the tradeshow niche.
Here are ways you can get the best out of a distribution tradeshow.
Attend Every Part of the Event (dinners, seminars, etc.)
The organizers of the event will have put together a list of event that can facilitate networking among participants. However, you miss out greatly when you don’t attend every part of the event. You have a lot of networking to do but there is limited time. That is why you have to start planning for the event weeks before so as to clear your schedule for it. With the tradeshow being the only event on your calendar, there will be room for adequate networking.
Network as Much as You Can and as Effectively as You Can
You have to attend with a mindset of achieving your networking goals and you have to be effective at it. You must put in every necessary effort to see how your distribution line can be better. Have cards along with you to give out. Networking basically means establishing connections with new people and looking at areas of mutual benefit for both parties. See ways they can also benefit from you and care to look presentable as it influences the first impression others have of you.
Set Your Goal and Strategy Before You Attend an Event
Don’t attend an important event like a tradeshow without having at least one goal to achieve. You must also have a plan to achieve it. Thus, before the event take time out to note down the list of people that you would love to meet at the event.
The distribution tradeshow will have present several players who deal in several items. You may be planning to expand the range of products you sell at your retail outlet; this is an opportunity to meet those in the distribution to see how efficient you can get it.