Convenience Store Displays Can Help Increase Sales
By Terry Keenan
When someone walks into a convenience store, they want it to live up to its name and have everything available in a place that is convenient for them. Customers do not want to walk up and down row after unorganized row searching for something simple. Using the right convenience store displays can increase sales with return customers who appreciate the ease with which they can shop.
One of the most important convenience store displays is the refrigerated food case. This type of product display allows the shop owner to showcase whatever food item they would like their customers to purchase on a particular day. It can also help boost sales at lunch time by holding ready-made salads and sandwiches, allowing customers to get in, get their lunch and get back to work.
The four basket wicker display is one of the convenience store displays that is not only convenient, but can add to the style of the store. They are attractive and include convenient sign holders so that customers know exactly what they are seeing. The wide opening allows them to hold any number of products with easy access for the customer.
A freestanding display stand is something that every store needs in order to have the maximum versatility with their display cases. These racks can hold anything from candy to produce, and make it easy for customers to simply grab whatever it is that they want. These convenience store displays are particularly useful because they can be moved around the store whenever the owner wishes to change the look.
Hand grip jars may look small, but they can have a powerful impact on sales at any store. These little jars fit nicely next to any cash register and can hold small items such as candy, hand sanitizer or lip balm. These impulse buys may not be what the customer came in for, but they will realize that they need it as soon as they see that it is available for them.
When it comes to choosing convenience store displays, it is important to choose a variety of shapes and sizes that will fulfill a variety of purposes. A small candy display on the counter could lead to more impulse sales,
while a refrigerated case for food could help sell far more food during the busy lunch hour. Variety is truly the key to putting together a great display in any convenient store.
For more than two decades, Darlene and Terry Keenan of Candy Concepts, Inc. have provided a wide range of retailers with one of the largest selections of the most popular fun-sized candies, novelty toys, and merchandise display tools in the industry.
Initially focusing on candy and the video store market, Candy Concepts, Inc. ( http://www.candyconceptsinc.com ) services soon spanned from coast to coast with the company taking on such clients as Blockbuster Video, Bradley Video, and Movie Starz Video.
Eventually, serving the video venues led to a broader focus in point-of-purchase impulse sales as well as merchandise display containers and fixtures appropriate for a variety of retail locations, and, over the years, nearly every kind of business – from convenience stores, grocery stores, and restaurants to specialty shops, amusement parks, and hotels – has come to rely on Candy Concepts, Inc. as it’s one-stop shop for not only for candy, but also for display fixtures.
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