Convenience Store Candy & Snacks
In recent years there’s been an influx in information as our key manufactures in industry associations have invested in category analysis in consumer insights that are specific to the convenience channel. The research has revealed many key learnings, one being the best sellers are generating the majority of sales. With fifty percent of sales been generated with only four percent of the items. This demonstrates that there’s a large number of underperforming items.
This especially holds true for candy and snacks. We want to develop a clear understanding of the category so we can learn how to better optimize cells and profits. Snacks and candy are extremely important to a center store success, they are foremost very profitable among the highest margins in the store. These categories have shown steady growth nearly doubling in the last decade. The growth is continuing, with six percent estimated.
The long-term trend looks positive as sacking occasions have grown to define much of the way the we eat today. Snacking is now happening more often than meals, as snacking accounts for more than half of all eating occasions. Today’s definition snacking consists of a large array of products. From sweet and salty snacks to candy, fresh foods and even beverages. The convenience channel is in position to be the preferred snacking destination for today’s life on-the-go consumer.
This fast-paced lifestyle these two quick stops, and impulsive buying behaviors. Snacks and candies are the most compulsive items in the store, with 53% percent of sales being made on impulse. The time the consumer spends in the store is very short on average only two minutes, which only a minute is actually spent on shopping. C-stores have a small window to influence a shopper having core products correctly positioned to take advantage of the impulsive buying behaviors will drive the conversion to purchase.
Correctly positioning products also requires considering day parts when considering store layouts, set work and promotional bundling. Consider the typical traffic flow in a convenience store, over the course of the day the patterns and purchase paths of the consumer change. Day parts are important aspect of how to plan and cluster important merchandise. For example, an AM occasion dictates an emphasis on coffee and clustering with sweet snacks. While the afternoon occasion as an emphasis on cold beverages and calls for clustering with savory and salty foods.
We looked at the whole store taking into account the snacks and candy are being driven by impulse. We identified three areas in the store their present opportunities it will work in concert with one another to optimize a stack in candy category overall. The first area of focus is to have strong in line sets with good variety and best-selling brands. Category manage sense strategically create a balance assortment bestsellers, regional favorites and new items within the space allocated.
Then multi vendor displays need to be integrated in as they create attention for the category and aid in trying consumers down the center aisle along the path to purchase destination categories such as beverage in order to increase impulse sales. Fifty percent of sales off display are made on impulse
that results in significant overall category growth. The results on average are eighteen percent growth in snacks and twelve percent for candy. Double-digit growth in such profitable categories will positively impact a retailer’s bottom line.
In order to fully optimize the flow of a convenience store there is still one more place, and it happens to have the most impose related sales. The third anchor at the three point intercept is at the register specifically under the counter. The register is the only place at a hundred percent of shoppers are captured, eighty percent of all sales from the counter are made on impulse.
We know how to put the right items in the right place.