Convenience Store Broker
Every brand or business that includes a sales department in some way needs a broker. They act as a sales rep but are independent from the company and receive a commission on the sales of their products. This means their business is more so focused towards the buyer rather than the seller.
For example, a rep would not carry competing lines, but in opposition a broker does exactly that. By having access to a wide range of products and distribution plans, it allows the broker to create options that are most suited towards the needs of your business. Much like an insurance salesman has competing packages with which to sell you the insurance that seems most appropriate to you.
Therefore, through a broker you are given the capability to find the product systems that work most appropriately for you. These people are the closest that you have to freelance professionals within the field of distribution and this is largely due to the mass amount of information they have to retain simply in order to effectively sell their products.
If you are either new to the c-store industry or looking to revamp your image and product availability, this is a necessary tool in your package. Although the major c-store distribution organizations to provide services to assist you in your marketing capabilities, these people have had the hands on experience through years of doing their job. This means they see with their own eyes what most effectively in the store front or not. Going with that they can then assist you in maximizing your sales.
Also, the very fact that these are independent brokers gives them a better sense of initiative and dedication to their clients. Instead of dealing with someone who is simply performing a salary job and assisting you in setting up your distribution line, you are dealing with someone who is making commission on your purchases. It may seem selfish at first, but think about it. If someone is incentivized through the fact that they are making a profit off of you, they are going to perform for you on a timely basis.
If setting up your own supply chains is a hassle and establishing a connection with correct distribution company is seen as even more of a hassle, this could be one of the greatest options for a c-store owner.