The Mr. Checkout Network over 30+ years has developed relationships with buyers in nearly every major big box store.
Every year, electronics manufacturers like LG, Sony, Samsung, and a host of others turn out new devices and awesome upgrades. These products find their ways to millions of homes and other places all over the world. The industry is a billion dollar industry and the growth rate is highly impressive.
Televisions, radio, stereos, sound systems, computers, mobile devices and a lot others are upgraded frequently and buyers have to keep up else they will be left with antiquated items in no time. The extent of research and the addition of new features to entertainment and electronic devices are quite impressive – there is always something to be added.
There are new products every day. Thus, the distributor has to be in the loop to catch whiff of new technology. One thing about this line of trade is that when a product is about to be launched, pre-orders are already filling in; most especially if the product is from a popular brand. For instance, before an Apple product hits the market, a lot of people would have pre-ordered. Thus, when it is launched, you have a lot of people going for it in the first few months of the launching. However, after about few months or a year, a new product with better features is set for launching and you have the crowd going for it. The transient – or better called dynamic nature of the market fully sets it apart.
To get your products into retail stores, you have to take note of certain things.
First, timing is essential. You must understand that this is the age of the internet and a lot of people prefer to order electronics online. Thus, you must get them what they would otherwise get online. Waiting for shipping can be your strong suit. Get the products into the stores as soon as the products hit the market. This is the time where the demand for the product is very hot. Any delay can mean loss as new products are launching soon
Second, understand the environment. Not every environment is open to new and exciting technologies. For instance, in an area where the population is mostly that of elderly and retired people, there is less crave for new technologies. The way young people would want to get every new iPhone or iPad is not the way a retired would like it. You should ask retailers what kind of demand comes through their doors. It is not bad to take a feasibility survey of the area from time to time.
Third, pricing is ever important. Electronics products have price ranges and you don’t want to go beyond the price range. Consumers may be looking for the store with the cheapest on the price range. That is why you should not burden retailer with heavy price. Your markup should enable the retailer to make sufficient profit even when selling at the cheapest on the range. Thus, ensure that you are the first call on the distributors’ list for the retailer.