Convenience Store Distribution Tips
Ready to launch a new product? Perhaps convenience stores are the best way to introduce and sell your products on the market. And why is that? Well, just think about a large number of C-stores throughout the country and the incredibly large number of people that shop in them all the time. Your new product will never get such a good exposure in any other type of stores. But first, you need to check the local convenience stores, to see if your product is suited for this type of market. Besides just checking out the market, you can also talk with some C stores distributors, and ask them what products are most appreciated and how things go in these stores. Thus, if you are confident that your product will do just fine in a C store, here is what you need to know to start rolling it.
- Present your new product to C store managers
If you wish to put your product on the shelves of convenience stores, you will first need to present them to their managers. Since C stores are usually not owned by large corporations, it won’t be that hard to gain access to the managerial team to discuss some business. If you are already present on the market with other products and wish to enter convenience stores as well, then maybe you know some product distributors, which will help you reach faster a C-store manager.
- Get the assistance of a distributor that works with C-stores
A great way to make your product enter a C-store is with the help of a distributor. You can sell your products to him and then he will do the rest. A distributor that is well-established on the convenience store market will know what to do to get your new product in the stores. Thus, if you don’t have the chance of talking to a C-store manager, then maybe it will be easier to find a distributor.
- Attend C stores trade shows
These are the best places to meet new store owners and distributors. The C-store trade shows are large events, so it is impossible not to find a way to enter the market. Be confident about your product, since stores are always looking for new products to refresh and expand their portfolio.
- Use trade magazines to advertise your new product
Do you wish to be more easily noticed? You should know that many C-store owners use trade magazines to see what is new on the market and get ideas that will help them increase their business. So having your product there will only increase the chances to be picked by a convenience store owner. You have to use whatever methods you can to get your product up and present on the market.
- Just call the retail buyers
If you know you have diplomacy, a good negotiator, and interpersonal skills, you can very well pick up the phone and call the retail buyers yourself. It is not that hard to find their phone numbers, as information is everywhere today. They might be busy, so don’t lose your faith, because one of these buyers may be interested in your product.