Brick and Mortar
Brick and Mortar Definition
This term refers to a physical presence of an organization or business in a building or other structure. The term brick-and-mortar business is often used to refer to a company that possesses or leases retail stores, factory production facilities, or warehouses for its operations.
Brick and Mortar
Traditionally, people are used to visiting the physical stores to check out products. They get to see for themselves the products on sale and they make their choices based on the available ones. In fact, customers have the opportunity to test the products on sale. When they have questions, they can easily beckon to the store attendant for clarifications. Brick and mortar businesses give the customers a lot of advantage and the retailer is always putting in ideas to ensure that the store remains the customer’s favorite. It can be argued that showmanship in the line of retail is best showcased in physical stores. There are room for a lot of things like window displays, in-store advertising, suggestive placements and arrangement of stores to attract customers to other products, and the opportunity to give awesome retail experiences like personalized shopping bags and heartwarming customer service.
The term “brick-and-mortar-business” is often used to refer to a company that possesses or leases retail shops, factory production facilities, or warehouses for its operations. Brick and mortar businesses are companies with physical presence. For instance, a store or a retail shop is an example of a brick and mortar business. These businesses offer face-to-face customer experiences.
The term is used in contrast to the online stores and shops which have no physical presence for shoppers to visit and interact with the staff in person. More, customers get to touch, handle, and test products in physical stores.
Apart from stores, there are several other brick and mortar businesses as the term generally refer to the physical presence. For instance, banks, insurance companies’ offices, car washes, etc.
Even with the ease online businesses give, shoppers still prefer physical stores for the attendant benefits. At an offline store, you can test run the product or even grab a cup of coffee at the adjourning coffee shop. Those who love to shop for the products and the thrill prefer physical stores. More, walking around a store to check out products is fun to many shoppers. It is more of an experience they enjoy having; online shops don’t give this.
In other businesses apart from retail, physical presence is more preferred. This is because physical interactions can be very effective in yielding results. For instance, a bank customer who needs a loan that the bank is unwilling to give can convince the loan officer during an interaction and concessions can be made. However, it is easy to deny something online than in person.
Many shoppers want to buy and test a video game or a laptop at BestBuy, have lunch in Nordstrom’s and do their shopping at the store. The same way, many people love to visit the physical offices for their sake of having physical interactions and negotiations. The internet has its own advantages; more time can be saved and it is less stressful. However, the physical experience and fun associated with brick and mortar businesses still keep a lot of people in that line.