Best Product Packaging
To give your customers the best experience, you have to put in the best. If you will be giving out personalized product packaging, you should simply give the best. There are several factors which you should consider.
These will be discussed below:
Know your audience
You must know your audience. Your audience may be kids, or high school students, or adults. Different things appeal to the different classes of the society. Thus, the design that will appeal to men, may not appeal to young girls.
Are the benefits displayed?
This is a question you need to answer. The benefits of your product must be boldly written on the packaging. People are looking up products in stores to find solutions; you cannot play down the importance of this.
Consider multiple designs
Don’t be in a hurry to pick design; consider factors like your brand, audience, the attractiveness, and the appeal. If you are finding hard to pick, get other’s opinions of the designs. There is always a much better design that will help pass the message across.
Consider your price point
The retail price is very essential. Will the packaging be increasing the retail price? If yes, be delicate about the pricing as you have competitors in the market who can take advantage of this.
Consider the competition
You want to do better than your competition and this is why you must consider those who you are up against. Consider the packaging the competition is offering and do better. Let your packaging be more durable and environmental friendly.
How unique is your product
This is a question you should give answer to. What sets you apart from your competition? Is it just the packaging? You should have something quite unique and much better than what your competition is offering the market.
Bag or Box – Plastic or Paper
This is a decision you’ve got to make. Your product can go a long way in determining this as certain products cannot be contained in paper. Thus, you need to decide on the right kind of packaging with your product manager.
How are you keying into making your product associated with several concepts like family. You are producing a product with variants; give the variants a family look as they are not looking different from each other. Lets customers get the message that they are from the same manufacturer.
Consider shopper experience
You should consider the experience of your customers with handling the product. Is it portable enough? Can it be easily carried? Many shoppers opt for different products than the ones they would have normally because of the ease the other product is giving. You should look at giving full satisfaction.
Think of your package as a shelf billboard
This will make you spruce up your packaging as it presents your brand to customers. Your packaging can market your if you give it the best touch with the strong points and benefits of your product boldly on it.