Apparel Trade Show

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Mr. Checkout is a national association of independent wagon-jobbers and full-line distributors. We distribute product to approximately 35,000 independent stores around the country and are always seeking the next hot new product. If you have a product, we want to hear from you!

Apparel Trade Show

A trade show, sometimes referred to as trade fair or exhibition, is an event that is aimed at introducing the latest products and services from a particular industry to the market. Organizations and manufacturers attends trade shows that are related to their industry to display, demonstrate and talk about their products and services, to increase visibility of their supplies in the market and increase sales, by securing deals with other participants that are interested in buying what is being showcased. 

Trade shows are sponsored by trade associations for certain industries. For instance, fashion and apparel trade associations would organize exhibitions to help them promote products from members and other prospective industry-related product manufacturers.

Fashion and apparel trade shows indirectly introduces brands to the market. Many apparel brands rely on a throng of sales channels to reach the customers. As such, it is important to choose the right fashion and apparel exhibition for your brand. To do this, you need to research the kind of attendees and exhibitors that would be attending a trade show and envisage what to expect from the attendees. You also need to consider the cost of attending a trade show – the cost of booth, internet, travels, assistance, and many more – before registering for one. While apparel trade shows are good for business, you need to be certain that the wears you intend to display fits properly into a trade network standard, otherwise, money and time that could have been invested into coming up with attractively elegant and comfortable clothes would be wasted.

Once you’ve being able to convince yourself that a fashion and apparel trade show is right for you and you’ve decided to a part of it, you need to plan and prepare yourself for before, during and after the exhibition. Pre-exhibition planning may include selecting the right sets of clothing and the right set of people that’d wear them to display their elegance and quality. You may also need to make banners for your booth in a clear and simple way. You do not want to stuff a lot of products into the eyes of prospective customers, hence, making it difficult for them to choose. Go with the very best and make sure to set up your booth nicely and enticingly. A business card that reflects who you are and what you do may also be needed for those prospective buyers that wishes to have more chat with you after the exhibition about your products, for those that simply don’t have much time to spare or for those that intends to strike a deal with you.

To find which trade show is best for you, there are a bunch of fashion and apparel trade shows directories on the internet. Browse through them and highlight those that seems prospective to you. Some popular apparel trade shows you might want to check out are MRket, a men’s wear event that hosts over 300 exhibitors, held in both New York and Las Vegas; Off-price show, for brand name jeans and cashmeres; Stitch, an exhibition that focuses on refined ready-to-wear designers; Agenda, a divers and creative trade show that hosts over 1,000 exhibitors, held in Miami, Long beach, and Las Vegas; Dallas apparel and accessories market, at trade show held thrice yearly at Dallas Market Center and attracts over 200,000 buyers combined yearly; and many more to keep the list short. Feeling enthusiastic already? Find out more.

If you have a product, we want to hear from you!

Magazine, Trends, Awards & Calendar
Magazine, Trends, Awards & Calendar
Magazine, Trends, Awards & Calendar
Magazine, Trends, Awards & Calendar