How to Get into 7-11
Over the decades, 7-Eleven has become one of the most well-known and loved brands in the world. They have launched multiple iconic products such as Slurpee, Big Gulp, and Big Bite – products that have been engraved in American culture. With it being consistently listed as one of the top five franchisors in the world, 7-Eleven has continuously grown in terms of the number of stores and product variety.
But what is the secret to this global convenience store brand’s impressive success? Its commitment and focus on making life easier for customers. Their success has always been fueled by the needs of the customers; continually doing research to fill the needs and gaps in the market and introducing new products that fulfill the demand. But since 7-Eleven doesn’t manufacture their own products, they source out their goods and services from carefully-selected local, regional, and national vendors.
Private labels have played a major part in 7-Eleven’s strategy. With innovation and differentiation as their guide to product development, 7-Eleven has been continually expanding their private brands in search of something new to offer to the market. They are vigilant in their selection process to make sure that the market gets high-quality options from reputable vendors with diverse ethnicities and genders.
For those who are interested to register as a vendor for 7-Eleven’s private brands, they must register through the brand’s vendor registration and profile management system, Ariba’s Supplier Information Management. To register as a new vendor, just visit their webpage corp.7-eleven.com/corp/business and click on the “Supplier Information Management” link. After clicking, you are then redirected to a new vendor registration form. Complete the application and submit the required documents before being eligible. Once registered, you can now log in using your username and password and view or edit your submission and company profile. Do note that successfully completing the registration and submission is not a guarantee that you are deemed as qualified. This is still under consideration for a potential business.
If you have what it takes to be an esteemed vendor of a global super brand like 7-Eleven, register now! For more information and updates about 7-Eleven, visit their website corp.7-eleven.com/corp/home.