In 2010, over half of Americans bought toys and games during the holiday gift season between Thanksgiving and Christmas according to Harris Interactive. Retailers and wholesale distributors will continue to be in high demand as technology evolves and the desire for better games, gadgets and toys grows during this fascinating age of evolving technology.
In a PBS segment titled, “Video Games 101,” Arizona State University professor, James Paul Gee, argued that video games like Grand Theft Auto, are truly educational and provide communities where kids can collaborate and play games socially. This gaming environment enables kids to build, and mentor in these communities, and to become experts as a team through their use of the gaming technology. According to Gee, kids want to be involved, mentor, socialize, and to feel like they are apart of a bigger picture with their peers. Kids also become skilled users of smart tools, build programs, and work cooperatively on teams through gaming.
Although gaming systems and video game accessories are deemed the “toy of the moment,” for parents that are use to getting the “latest trend” as gift requests, Gee goes as far as comparing these gaming communities to the cross-functional teams found in the corporate world, and even touts the gaming experience as a very important way of being in the world in the 21st century.
The demand for access to these collaborative gaming communities puts wholesale distributors in a great position to supply and meet mass demands, especially during the holiday season when gift requests are at an all-time high.