The Single Biggest Reason Your Marketing Sucks!

 

The Single Biggest Reason Your Marketing Sucks!

By Michael LeJeune

Simply put… Your lack of follow-up!

You may think you follow-up enough, but I’m here to tell you that you don’t! How do I know this? Because I have YET to meet a single business owner, sales person, or marketing “expert” that follows up enough.

But because you may still be skeptical, I’ll put my theory to the test.

How many times on average do you follow up on a lead that doesn’t call you back before you quit?

The AVERAGE answer is 2 to 3 times.

The BEST answer… As many times as it takes to reach them or until they get a restraining order… That may sound extreme, but is it really?

The SECOND best answer is 20 times. Want to see your conversion rates quadruple? Follow up like you’re getting paid to do it. Wait a minute… You are getting paid to do it! So follow-up!

Here are just a few more reasons why you should follow-up more:

  • Leads are expensive and follow-up will increase your conversion rates and cut your marketing costs
  • Your product or service is NOT the center of the universe for your prospects. So even if they ARE interested they have other things going on in their life that are more important. You have to consistently and repeatedly get in front of them
  • It takes a prospect 12 to 18 times of hearing your name, seeing your emails, listening to your voice mails to even recognize your brand. So anything below 12 marketing touches is a complete waste of time and money unless you are just plain lucky.

One more quick test for my theory. Suppose you get a hold of the person and they are not interested. Do you follow up?

The AVERAGE answer is no.

The BEST answer is YES. And not only do you follow up, you build a case over time with valuable data of why they should be interested. You find out what their objections are and you probe for valuable data that you can use to fine tune your sales process and be a closing MACHINE. No wait, you don’t do that. Your answer was no… you don’t follow up…

Getting the picture of why your marketing probably sucks?

… Here’s the good news…

If your company is currently in this position and you are still surviving, a few simple changes to your follow-up and you could be THRIVING!

Here are just 2 things that I would implement right away.

1. Create a 20 week marketing campaign that includes email, phone calls, and direct mail follow-up

2. Shorten your pieces. A big mistake people make is trying to tell a prospect 100 facts about their product in the very first touch in hopes that all that data will get a sale. The problem with this is that you overwhelm the client and you don’t leave anything of value to share with them after the first contact. Leave them wanting more…

To learn more about this topic, visit http://www.michaellejeune.com

You can also connect with Michael on Facebook, Twitter, and LinkedIn.

Article Source: http://EzineArticles.com/?expert=Michael_LeJeune
http://EzineArticles.com/?The-Single-Biggest-Reason-Your-Marketing-Sucks!&id=7835957

 

————————————————————————————————-

 

6 Things You Can Learn from Groupon’s Marketing

By Mike A Fazio

I’ve been on Groupon’s mailing list for a little while and have noticed their freakishly fast growth. I wondered if there were some magical marketing ideas that I could glean from them. So, in the spirit of “talent borrows; genius steals”, here are 6 things that we can all learn from Groupon’s marketing machine:

1. Have a Mobile Version of Your Website… That Works.

I’m not sure how else to say this, so, a lot of mobile websites suck. They are hard to use, they don’t have all the main features of the full site or they have features that don’t work. Groupon’s mobile website, however, is like a cool ocean breeze on a hot day of bad web programming.

This dawned on me the other day when I opened a Groupon e-mail on my iPhone and clicked (tapped?) a link. Up came my browser with the expected content in a readable font with a few, big buttons as calls to action that gave me all the options I needed and wanted (including a large “Buy Now” button, since that’s what they ultimately want users to do).

And that is exactly what we need in our mobile sites: speed, clarity of content, big, easy-to-tap buttons and relevant calls to action that look good on a phone.

2. Be Consistent

Green and dark gray. That’s who Groupon is. From their e-mails to their website to their mobile app, you are always well aware that you still in the Groupon ‘system.’ And it’s basically seamless – the image they use in the e-mail is the same image you see on the landing page and is the same image they use in the app. Why? So users don’t get lost.

I’m going to say that again “they are consistent so their users don’t get lost.” No one wants to reorient themselves when they click a link – they’ll just leave your site and find another that is more simple; and trust me, there are other sites that do what you do.

3. Focus Your Message

Why do people use Groupon? To buy products and services at a discount. So, why would Groupon want to talk about or promote anything else?

They wouldn’t.

And they don’t.

I’m not sure I can be any clearer than that.

4. Maintain a High Level of Quality

I would never dream of seeing an e-mail from Groupon with a typo – maybe it happens, but it would definitely be the exception. Their bar-setting quality standards go beyond just making sure they’ve proof-read their communications (I mean, we all do that… right?); their clean, high-quality look is accentuated in their layouts, choice of colors and images they use for their deals.

Let me be bold enough to say, “If you don’t have a super-creative graphic designer on your marketing team, you need to hire one or get a contract with an outside agency.” It’s no coincidence that Groupon’s website conforms to the 960 Grid System (www.960.gs) or that their main color is green (the color of cash); most importantly, it’s no accident that they proof-read their writing. It’s a very intentional level of quality from very creative, very professional graphic artists and writers. And you need some of those.

5. Participate on Facebook A LOT

Groupon posts a status update every couple of hours – from links to their deals to job listings to videos of llamas, they are active with share-able content and their followers love them for it.

Their sales team loves them for it, too. Why? Because they are keeping Groupon top-of-mind for their customers and giving people ample opportunity to share a Facebook post with their friends, thus getting more fans. Sales people love fans because fans buy things.

I’m not suggesting you start posting non-sense on your Facebook wall – but if you want people to talk about you, and interact with you, you need to post things that your target audience will enjoy reading and, more importantly, sharing. And you need to do it with a frequency that lets people know you’re still there.

6. Have Fun with It

I would like to draw your attention to the fact that Groupon shared a link on Facebook to a video of a llama and a cat interacting with each other. On top of that, their posts look like they were written by a real person.

That might be the bigger thing to remember – your customers are real people and they expect to interact with real people. The best way for you to show that your company is full of real people is when you can have fun with what you do. You don’t have to post links to llamas on your Facebook page or website, but you need to find a way to bring a human-touch back to your marketing.

*Full disclosure: at the time of writing, the author has no relationship with Groupon outside of occasionally using their service. And I like coupons.

Mike Fazio is a dad, husband, friend and writer. He has been writing for a while but recently got organized enough to keep all his thoughts in one place. He loves his family and he loves to have discussions about the things he writes.

Check out his blog for more: http://mikefazio.wordpress.com.

Article Source: http://EzineArticles.com/?expert=Mike_A_Fazio
http://EzineArticles.com/?6-Things-You-Can-Learn-from-Groupons-Marketing&id=6733378

 

 

76 replies

Trackbacks & Pingbacks

  1. Title

    […]check beneath, are some entirely unrelated web sites to ours, on the other hand, they are most trustworthy sources that we use[…]

  2. Title

    […]the time to read or check out the content material or web-sites we’ve linked to beneath the[…]

  3. Title

    […]please check out the web pages we comply with, which includes this a single, because it represents our picks from the web[…]

  4. Title

    […]just beneath, are several completely not connected web sites to ours, however, they’re surely really worth going over[…]

  5. Title

    […]below you will discover the link to some websites that we consider you’ll want to visit[…]

  6. Title

    […]check beneath, are some totally unrelated websites to ours, nevertheless, they may be most trustworthy sources that we use[…]

  7. Title

    […]Here are a number of the web-sites we advocate for our visitors[…]

  8. Title

    […]Wonderful story, reckoned we could combine some unrelated information, nonetheless actually really worth taking a look, whoa did one find out about Mid East has got far more problerms also […]

  9. Title

    […]just beneath, are a lot of completely not associated internet sites to ours, having said that, they are certainly worth going over[…]

  10. Title

    […]The facts talked about within the article are several of the top available […]

  11. Title

    […]The details mentioned in the write-up are a number of the very best offered […]

  12. Title

    […]The information mentioned in the post are a number of the most beneficial out there […]

  13. Title

    […]the time to study or take a look at the content material or web-sites we have linked to below the[…]

  14. Title

    […]Here are some of the web pages we advocate for our visitors[…]

  15. Buy CBD Oil says:

    Title

    […]please visit the sites we adhere to, which includes this 1, because it represents our picks from the web[…]

  16. Title

    […]although web sites we backlink to below are considerably not connected to ours, we really feel they’re in fact worth a go by, so possess a look[…]

  17. Title

    […]please stop by the websites we comply with, which includes this one particular, because it represents our picks through the web[…]

  18. Title

    […]here are some links to sites that we link to due to the fact we assume they may be really worth visiting[…]

  19. videos porno says:

    Title

    […]one of our visitors not long ago suggested the following website[…]

  20. videos porno says:

    Title

    […]always a large fan of linking to bloggers that I like but do not get a good deal of link like from[…]

  21. videos porno says:

    Title

    […]Here is an excellent Weblog You might Find Exciting that we Encourage You[…]

  22. porno says:

    Title

    […]Here are several of the web pages we advise for our visitors[…]

  23. porno gratis says:

    Title

    […]Sites of interest we have a link to[…]

  24. porno says:

    Title

    […]very couple of websites that happen to be comprehensive below, from our point of view are undoubtedly well really worth checking out[…]

  25. videos porno says:

    Title

    […]below you’ll find the link to some web sites that we assume you need to visit[…]

  26. porno gratis says:

    Title

    […]Every as soon as in a when we opt for blogs that we study. Listed beneath are the most recent web-sites that we select […]

  27. videos porno says:

    Title

    […]The data talked about inside the article are a number of the most beneficial readily available […]

  28. videos porno says:

    Title

    […]we came across a cool web site that you simply could love. Take a look in the event you want[…]

  29. porno gratis says:

    Title

    […]always a major fan of linking to bloggers that I adore but do not get a great deal of link like from[…]

  30. videos porno says:

    Title

    […]one of our guests a short while ago proposed the following website[…]

  31. porno gratis says:

    Title

    […]The details talked about inside the report are several of the top readily available […]

  32. porno says:

    Title

    […]we like to honor many other net web sites on the net, even though they aren’t linked to us, by linking to them. Underneath are some webpages really worth checking out[…]

  33. Jacques says:

    Title

    […]Every once in a when we decide on blogs that we read. Listed below are the most up-to-date web sites that we choose […]

  34. porno gratis says:

    Title

    […]very handful of internet sites that happen to become comprehensive beneath, from our point of view are undoubtedly well worth checking out[…]

  35. Title

    […]Sites of interest we have a link to[…]

  36. Title

    […]although websites we backlink to beneath are considerably not connected to ours, we really feel they may be in fact really worth a go via, so possess a look[…]

  37. Title

    […]below you will come across the link to some websites that we feel you must visit[…]

  38. Title

    […]very few web sites that come about to be comprehensive beneath, from our point of view are undoubtedly effectively really worth checking out[…]

  39. Title

    […]very few internet sites that take place to be in depth beneath, from our point of view are undoubtedly properly really worth checking out[…]

  40. Title

    […]Here is a great Blog You may Find Fascinating that we Encourage You[…]

  41. Title

    […]the time to read or visit the subject material or web pages we’ve linked to beneath the[…]

  42. Title

    […]Every after inside a although we select blogs that we read. Listed beneath are the most current web sites that we choose […]

  43. Title

    […]please check out the web-sites we follow, which includes this one, because it represents our picks from the web[…]

  44. Title

    […]usually posts some pretty intriguing stuff like this. If you are new to this site[…]

  45. Title

    […]that will be the end of this post. Right here you will uncover some internet sites that we assume you’ll appreciate, just click the hyperlinks over[…]

  46. Title

    […]Here is a superb Weblog You might Find Interesting that we Encourage You[…]

  47. lesbian porn says:

    Title

    […]Wonderful story, reckoned we could combine some unrelated data, nonetheless really worth taking a look, whoa did one particular discover about Mid East has got a lot more problerms too […]

  48. Title

    […]Wonderful story, reckoned we could combine a few unrelated data, nonetheless truly really worth taking a search, whoa did 1 master about Mid East has got a lot more problerms also […]

  49. Paleo Diet says:

    Title

    […]Sites of interest we’ve a link to[…]

  50. Title

    […]although internet sites we backlink to below are considerably not connected to ours, we really feel they are really really worth a go as a result of, so possess a look[…]

  51. Jada Stevens says:

    Title

    […]here are some links to sites that we link to mainly because we assume they may be worth visiting[…]

  52. Title

    […]Here are a few of the web-sites we recommend for our visitors[…]

  53. Title

    […]here are some hyperlinks to websites that we link to due to the fact we think they may be worth visiting[…]

  54. Title

    […]Sites of interest we have a link to[…]

  55. Peta Jensen says:

    Title

    […]we came across a cool web-site that you just might get pleasure from. Take a search when you want[…]

  56. August Ames says:

    Title

    […]Wonderful story, reckoned we could combine a number of unrelated information, nonetheless definitely really worth taking a appear, whoa did one particular learn about Mid East has got additional problerms also […]

  57. Elsa Jean says:

    Title

    […]please visit the web sites we comply with, including this one particular, because it represents our picks in the web[…]

  58. Allie Haze says:

    Title

    […]although internet sites we backlink to beneath are considerably not associated to ours, we feel they’re truly worth a go by way of, so possess a look[…]

  59. Isis Love says:

    Title

    […]very handful of web-sites that occur to be in depth below, from our point of view are undoubtedly very well really worth checking out[…]

  60. Angela White says:

    Title

    […]very few internet websites that happen to become comprehensive beneath, from our point of view are undoubtedly very well really worth checking out[…]

  61. Title

    […]always a major fan of linking to bloggers that I appreciate but don’t get a whole lot of link adore from[…]

  62. Title

    […]we prefer to honor numerous other online web-sites around the net, even though they aren’t linked to us, by linking to them. Below are some webpages really worth checking out[…]

  63. Title

    […]here are some links to web-sites that we link to due to the fact we think they’re really worth visiting[…]

  64. April O'Neil says:

    Title

    […]very few internet websites that transpire to be detailed beneath, from our point of view are undoubtedly very well worth checking out[…]

  65. Title

    […]here are some hyperlinks to sites that we link to since we consider they may be worth visiting[…]

  66. Title

    […]please go to the web sites we adhere to, such as this one, because it represents our picks in the web[…]

  67. Title

    […]usually posts some quite interesting stuff like this. If you’re new to this site[…]

  68. Title

    […]the time to read or go to the subject material or web pages we have linked to below the[…]

  69. Title

    […]below you will discover the link to some web sites that we assume you need to visit[…]

  70. Title

    […]the time to study or check out the material or web sites we’ve linked to below the[…]

  71. Title

    […]the time to read or go to the material or web pages we have linked to beneath the[…]

  72. Title

    […]Sites of interest we’ve a link to[…]

  73. Title

    […]always a huge fan of linking to bloggers that I appreciate but really don’t get a lot of link really like from[…]

  74. Title

    […]very couple of internet sites that happen to become comprehensive beneath, from our point of view are undoubtedly nicely really worth checking out[…]

  75. Title

    […]we came across a cool internet site that you simply may possibly enjoy. Take a look in the event you want[…]

  76. Title

    […]usually posts some very interesting stuff like this. If you’re new to this site[…]

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply