The New Superfoods? Products Expected to Take Off in 2016
Superfoods are foods with incredible health benefits, and it seems that there is a new trendy one hitting the market every few months. Although kale was hugely popular in 2015, this year, expect it to be replaced with one (or all) of these superfood products:
As many consumers are now aware, yogurt is a healthy diet staple, full of fiber, protein and vitamins. However, many of the sweet yogurt flavors add tons of artificial sweeteners, ingredients that healthy consumers are trying to avoid. Because of this, in 2016 many yogurt brands will start to introduce savory flavors to their yogurt product line. Wholesale distributors and retailers can expect to see exotic spices such as sumac replacing flavors designed to taste like desserts on grocery store shelves.
A fruit native to Africa and Madagascar, baobab is high in vitamin C, antioxidants, potassium, fiber and calcium. Because it tastes similar to mango, this fruit will blend well with other flavors and will soon begin to be found in smoothie drinks, teas, or snack bars. The pulp of this fruit easily dries, so it wouldn’t be surprising to see dried baobab fruit sold as a snack on its own either.
Although all berries contain antioxidants, these rare black raspberries contain three times the amount of regular raspberries. Raspberry is already a popular flavor in many protein and granola bars, cereals and other snacks, so expect black raspberries to start showing up in these products as well. This addition will draw the attention of all natural consumers who are always on the lookout for the next hottest superfood product.
Maple water is a form of pure sap extracted from maple trees. Early research shows that maple water may help with improving thyroid function and regulating blood sugar, plus it’s packed with antioxidants and other nutrients. Many industry experts are predicting that maple water will take off similar to how coconut water exploded over the last few years. Wholesale distributors should introduce retailers to this new water product as the sweeter, more flavorful version of coconut water.
Kefir is a sour-tasting drink that is fermented to have a consistency somewhere between milk and yogurt. This product is full of healthy bacteria that keep digestive systems functioning properly, plus it is low in lactose so most consumers can drink it despite dairy intolerances. In 2016, expect to see kefir used in blended drinks and smoothies to counteract the sour taste but still appeal to the all natural, organic crowd of consumers.
Ready to launch your new superfood product? Contact Mr. Checkout Distributors to talk to a team of experienced distributors that service over 35,000 grocery and convenience stores across the country.