The do‘s and dont’s of trade show meetings
1) Trade Show Do’s
- Wear comfortable shoes. You will be on your feet a lot.
- Smile-smile and smile some more. For many people this is natural. If it’s not for you practice it or don’t work the booth. No one wants to talk to someone that does not show warmth.
- Create a good first impression. Dress appropriately and professionally for the audience. Watch your body language and always start the conversation.
- Greet customers at the edge of the booth. This helps you engage them in a conversation and bring them into your booth-much like you would do to a guest to your home.
- Always be punctual. Booth shifts should start and end on time. Working a trade show booth is hard work. Be considerate of the next shift and keep in mind that they may have customer meetings scheduled.
2) Trade Show Dont’s
- Never read or use the telephone in the booth. This includes checking E-mails or texts or sending them. Prospects will not want to disturb you. Never sit in the booth unless it is in a designated area for private customer meetings. When sitting you look lazy and uninterested in having a conversation.
- Don’t stand together and talk with your booth members. Most prospects won’t interrupt a large conversation. Keep in mind that most visitors are more comfortable asking a question one on one.
- Never leave your booth empty. If nature calls or you need a quick beverage arrange for someone to cover for you. Other exhibitors are always willing to help for a few moments.
- Don’t place a table across the front of your booth and sit. Your booth is not a retail counter or a lemonade stand. Don’t make it a barrier for a conversation. Standing behind the table doesn’t solve the problem. It simply makes you look like a bartender.
- Don’t put a candy jar in your booth. It’s not Halloween. Most people will take some candy and keep going. Ask them 10 minutes later in what booth they got the candy and they won’t be able to tell you. Instead of giving away candy have your company make a charitable contribution. At least you’ll get a tax deduction.