Suck It Up Energy is all about having a great taste and being an effective shot. Suck It Up Energy Shots are more than just a shot- it’s a state of mind. Whether you’re a professional athlete, weekend warrior, or just working the daily grind, SUCK IT UP is the phrase most commonly used to get to the finish line successfully! Co-Founder of Suck It Up Energy Shots is former NFL linebacker and College Football Hall of Famer, Dexter Coakley. As an undersized linebacker always being told he was too small, he perfectly embodied what it means to Suck It Up and accomplish his goals and fight to the finish.