RBars are simple and delicious energy bars that make a perfect better-for-you snack. Their unique round cookie-shape and simple, gender neutral packaging appeals to millennials and traditional buyers. Each bar has just 7 ingredients or fewer without the use of syrups, pastes, or other binders meaning there is no added sugar.
To break into the convenience store market RBar is launching a larger, 250 calorie, version of our most popular flavor, Peanut Butter & Jelly. Wrapped in camouflage packaging and more machismo attributes we believe the bar can succeed in truck stops, convenience stores and outdoor stores where other bars wouldn’t stand a chance. This bar is available now.