Do you want to increase your sales? Then know your audience. Psychology has been studying the buyer’s brain for decades to understand what makes it tick. What scientists have discovered is that although people behave highly irrationally, their brains follow specific rules.
One key role of packaging is to capture the interest of buyers. The medium needs to instantly convey why your product is worth buying when compared to the competition. Good design should embody the personality of the brand, broadcasting your standards, values and aspirations.
Like anything in marketing, creating intrigue, interest and winning the attention of your audience is an art form—and one that relies on understanding the landscape and trends of your industry. To get the ultimate result, you have to be prepared to test your assumptions.
Clear and Simple
Focus on the Buyer
Elevate Your Packaging
Powerful Visuals Work Best
Design for Shelf Impact
Build in Extensibility
Innovate for Practicality
Understand Shelf Space
Hold Your Customers Hands
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