Millennial Beauty Industry
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DO YOU HAVE A PRODUCT WE SHOULD KNOW ABOUT?

Mr. Checkout is a national association of independent wagon-jobbers and full-line distributors. We distribute product to approximately 35,000 independent stores around the country and are always seeking the next hot new product. If you have a product, we want to hear from you!

How the Natural Trend Will Impact the Beauty Industry

Over the last few years, the majority of American consumers have begun to live healthier, all-natural lifestyles that include being more selective when it comes to what they eat and drink. These preferences for healthier choices have slowly made their way into the beauty industry, with consumers paying more attention to what they put on their skin to avoid harmful carcinogen or pore-clogging ingredients. Because all natural products have always been associated with living a healthier life, this trend has caused many brands to introduce all natural beauty and personal care products.

Consumers have become more knowledgeable about chemicals that go into beauty products, driving the demand for harmless ingredients. This in due in part to the bad publicity surrounding some common ingredients such as phthalates and triclosan, identified as two potential carcinogens. Many brands specifically print on their label that the product is made without these two ingredients because consumers are so opposed to them.

The good news for brands? Studies show that people are willing to pay more for beauty and personal care products if they’re labeled as all natural. Perhaps that’s because many consumers associate natural ingredients with more expensive, high quality products. Many brands that have started producing natural products have brilliantly designed packages to play off of this association, conveying a luxurious, fresh product.

Another good sign for brands hoping to enter the natural beauty industry is the increase in retailers who have decided to carry these products means that wholesale distributors will have no trouble getting your product on shelves. Although natural beauty and personal care products were originally carried only at specialty health stores, grocery and drug retailers are now in this space as well. Even high end department stores such as Nordstrom have taken notice of the lucrative industry and started carrying natural beauty products, too.

What can you expect in the years to come? It is predicted that the revenue of organic, all natural skin care products will grow at a rate of 9.9% through 2018, meaning this industry won’t slow down anytime soon. This year, expect the trend to be natural products focused around argan oil, acai berry and pomegranate, three ingredients that moisturize, nourish and protect the skin from free radicals.

 

Ready to launch your new all natural beauty or personal care product? Contact Mr. Checkout Distributors to talk to a team of experienced distributors that service over 35,000 grocery and convenience stores across the country.

 

DO YOU HAVE A PRODUCT WE SHOULD KNOW ABOUT?

Mr. Checkout is a national association of independent wagon-jobbers and full-line distributors. We distribute product to approximately 35,000 independent stores around the country and are always seeking the next hot new product. If you have a product, we want to hear from you!