National Product Distribution
National product distribution to independent specialty stores is all about satisfying the store’s needs in what type of products their customers demand. Independent specialty stores want a product that has been established and will sell quickly. Contacting local independent specialty stores is a good first step to get a feel for what products do well in that market.
Finding a distributor who already has an established relationship with independent specialty retailers is essential. The national product distributor and retailer relationship is important in product placement in independent specialty stores. If a distributor has a good reputation with an independent specialty retailer the process of getting products into the store is a lot smoother.
Building a relationship and a positive track record is a very important part for the distributor. It is important in national product distribution for the distributor to do some national product research on what kind of specialty products do well in each specialty store, which can be dependent on where they are located. If a product does well in one independent specialty store the likeliness the distributor will put it in other stores is high. In independent specialty stores and independent stores in general it is all about shelf space and what sells well will claim that shelf space. When referring to a product seeking national distribution, products that do not, will be given less space or no space in order to move in a new product that sells well.
Independent specialty stores look for products that are innovative and will set them apart from competitors. So, new products have a better chance of making it into an independent specialty store vs. a big box retailer. An independent specialty store will have a stronger personal relationship and knowledge with products compared to big box stores as well. This is beneficial to everyone involved because having knowledge about the product in stores will improve national sales.
In order to get a product into an independent specialty market contacting the correct distributor is the first step. The next step would be sending samples and other pertinent information to that distributor if requested. They like to see proof of sales and selling points of that product. Communicating about price points and minimum order quantities is very important. If the distributor likes the product and thinks it would be a good fit for their route they will purchase the product nationwide.
If the product does well in stores, the distributor will continually order more. Proof of sales will bring more orders and getting in contact with other national product distributors in other parts of the country is the next step. A product with proven sales in a few independent specialty stores will make its way to independent specialty stores all across the nation through different national product distribution channels. Establishing and building relationships with distributors is the best way to get products nationally into independent specialty stores.
- Independent Grocery Store Distributors
- Convenience Store Distributors
- Health & Nutrition Store Distributors
- Cosmetics, Hair & Beauty Store Distributors
- Liquor Store Distributors
- Hispanic Grocery Distributors
- Asian Market Grocery Distributors
- Gift Store Distributors
- Sports Store Distributors
- Outdoor Store Distributors
- Smoke Shop Distributors
- Pharmacy Distributors
- Toy Store Distributors
- Jewelry Store Distributors
- Medical Marijuana Dispensary Distributors
- Hardware Store Distributors
- Pet Store Distributors
- Hospital Gift Store Distributors
- Airport Store Distributors
- Recreation Store Distributors
- Fitness Store Distributors
- Housewares & Kitchen Store Distributors
- Electronics Store Distributors
- Natural & Organic Grocery Distributors
- Party Store Distributors
- Independent Pharmacy Distributors
- Broad Line Distributors