Independent Vitamin, Supplement & Nutrition Stores
Independent vitamin, nutrition, and supplement stores are privately owned retailers found in communities across the country. As customers become more health conscious, this industry has grown exponentially, and independent retailers in this space have grown as well.
Why do customers shop at independent stores instead of visiting larger chains? There is a lot of controversy surrounding vitamins and nutritional supplements, so customers often have a lot of questions regarding which products they should purchase. Many customers—especially those who are new to the industry—may be concerned about the safety of certain products, or may not understand what they should be taking to achieve the desired effects. Walking into a larger chain may be intimidating to these customers because they aren’t familiar with the products, however the staff at an independent nutritional supplement store will be on hand to help them every step of the way. Independent stores tend to have more knowledgeable, attentive employees who are trained to work one-on-one with every customer. Because so many customers need this kind of attention, independent stores have thrived in this industry.
Owners of these stores get to make inventory decisions without having to discuss their choices with anyone at corporate. This means customers usually will have access to a much broader selection of products at independent stores than they would at traditional big box or chain retailers. Store owners tend to take a chance on new products, as this gives them a competitive edge over other retailers who may not be willing to take the same risk. In fact, many chain and big box retailers look to independent stores when they are forecasting trends in the industry. As a result, customers are more likely to find new, exciting products in an independent retailer that they won’t see in big box stores for months.
Because independent store owners are so much more connected to the community than larger chains, they tend to become involved with local organizations with values that align with their own. For example, nutritional store owners usually become involved with charitable races and marathons in the community to raise awareness about the importance of staying healthy and fit. Independent vitamin, nutrition, and supplement stores are not just another building in the neighborhood, but rather a vital part of the community.
When your product is on the shelves of an independent vitamin, nutrition, and supplement store, customers will immediately think highly of your brand. To learn more about how Mr. Checkout Distributors can help you reach independent vitamin, nutrition and supplement store owners, contact us today.