Definition: Promotion at a retail location, which may include exclusive offers, expert advice, demonstrations of the product, sample distributed, etc.
Also referred to as in-store promotion
How can in-store marketing help your product grow
In-store marketing can help your product launch by testing out your point-of-sale display, product pricing, and retail performance based on location. By using in-store marketing you can find which area of the country will best sell your product, each city, state and region react differently to a product. By using in-store marketing, you are able to find out if your product will perform better on the east coast, west coast or in the south.
This tactic is also important when you are pricing your product. You may be pricing your product too low, a products price reflects its value and when a product is priced higher it’s perceived value is greater. This was the case for 5 hour energy, with a higher price point they were able to get a perception of a higher quality product. Use in-store marketing to test out different price points, you’ll be glad you did.
Your point-of-sale display and placement in the store is also critical to your success. Using in-store marketing will allow you to test different colors on the point of sale display as well as placement in the retail store. You may find that you will do better in the candy section then you do better on the countertop by the register. You never know until you try, try in-store marketing.
If you have a products for retail, we want to hear about it. Please tell us by submitting your product easily here.