5 Ways In-Store Demos Boost Sales
Many retailers ask wholesale distributors or brand reps to host in-store demonstrations or samples in order to boost sales and traffic in the store. When done correctly, these in-store demos and samples can provide incredible results to brands. Here are 5 ways to boost sales using this marketing tactic:
Attract new buyers.
The most obvious way to boost sales with in-store demos and samples is to attract brand new buyers to the product. Depending on what you’re selling, customers may not know your brand exists, or may not be aware of the product as a whole! Because of this, be thorough and informative when talking to customers. Assume that everyone you talk to doesn’t know anything about the brand and the product and lure them into testing it to gain a new buyer.
Create brand loyalty.
In-store demonstrations and samples give wholesale distributors and brands a very rare chance to talk face-to-face with customers. During these interactions, team members can build a strong, lasting relationship with each customer by being friendly, knowledgeable and welcoming. At this moment, the demonstrator or team member handing out samples becomes the face of the brand, so be sure to choose someone who represents it well.
Increase in-store visibility.
Has your product been hidden on shelf space that many customers don’t know exists? Hosting an in-store demo will put your product line front and center for the stream of customers that flow into the store. No matter where the product is physically located, customers will be forced to interact with your branding as they walk through the store. Plus, if customers are interested in purchasing the product, an in-store demonstrator will be on-hand to guide them in the right direction.
Attract lapsed buyers.
Many customers used to be loyal to your brand, but may have switched due to lower prices or difficulty finding you in store. Once they reunite with your brand through an in-store demonstration or sampling, these buyers will be reminded of why they were loyal to your products in the first place. This tactic also works when a customer was unsatisfied with a previous purchase of your product, but tries it again with its new and improved taste.
Introduce customers to the product line.
Let’s say you’re giving out samples of your brand’s ketchup on top of cooked hot dogs. Once customers stop to sample the hot dog and ketchup combo, they may head to the condiment aisle to pick up your ketchup and notice you make a mustard, too. The ketchup was great, so why wouldn’t the mustard be just as tasty? In these situations, not only are you selling the product that you’ve invested in with an in-store sampling, but you’re adding on to the sale with extensions of your product line.
Ready to take the next steps to get your product in over 35,000 convenience and grocery stores across the country? Contact Mr. Checkout Distributors to talk to a team of experienced distributors today.