How To Distribute Products from England in the USA
Why sell in America? The United States has one of the largest and most competitive markets in the world with low regulatory and language barriers. Because of these reasons, many international products, including those from England, make their way into the country, creating strong competition to get on store shelves. How can products from England compete in the saturated American market? Follow these tips:
Find A Distributor
Sure, the American market can be lucrative for many international companies, but not without the help of a wholesale distributor. The American market is different, so it’s hard for international brands to effectively serve the unique needs of retailers and customers without an experienced wholesale distributor. These distributors will be able to tell you which markets are best for your product so you don’t waste time and money on launching in an irrelevant geographic area. Distributors will also be able to provide excellent customer service to retailers that are a world away from England and stay compliant with any local laws and regulations you may not be aware of. Plus, hiring an experienced team of distributors here will mean you get access to all of their retailer connections, without having to do any of the legwork yourself.
In-store Marketing Blitz
Our team of wholesale distributors have access to an innovative and strategic marketing strategy, the Mr. Checkout Blitz Program. This program has supported the launch of many products, including blu eCigs and 5 Hour Energy that have now grown to be giants in their respective industries. When debating how to distribute products from England in America, brands turn to the Blitz Program to maximize their exposure and sales across the country.
With this program, our team gets prime display placement right on the counter or in a cooler nearby, depending on the type of product. Store employees at each Blitz location are thoroughly trained in order to properly educate and sell customers. This is crucial for success, especially when distributing products from England in America, since customers will need to be informed about the new brand. Suppliers love that our wholesale distributors send an Excel spreadsheet complete with each store location, pictures of the displays, and comments from the store owner based on customer feedback.
Start Efforts Early
Once the plan is in place to launch the product through distributors and the Blitz program, start your outreach efforts early. Consider sending free product to industry influencers including bloggers or reporters. Ask them to promote the launch of your product and include information on which stores will carry it. This is a great way to supplement the existing in-store campaigns and increase product buzz before it even launches.
Ready to get your product into American retailers? Contact Mr. Checkout Distributors to talk to a team of experienced distributors that service over 35,000 grocery and convenience stores across the country.