How To Distribute Products from Japan in the USA
The American marketplace is saturated with domestic and international brands, all fighting for the attention of the same group of consumers. Many international brands turn to America in the hopes of tapping into this lucrative market, however with the wrong strategy, they fail to stand out amongst the competition. How should you successfully distribute products from Japan in America? Follow these tips:
Hire A Distributor.
There’s a reason why so many international brands seek distribution in America. Why? Because it can be incredibly profitable with the help of an experienced wholesale distributor. Wholesale distributors can connect your product with their network of retailers so you can quickly get on the shelves of American stores and out in front of consumers. With their years of experience, distributors can make recommendations involving geographic targeting, staying compliant with local regulations, product displays and even package design! Use distributors as your key to unlock the secret of being successful in the American market.
In-store Marketing Blitz
To hit a large number of stores aggressively, many international suppliers turn to our wholesale distributors and the Mr. Checkout Blitz Program. This in-store marketing blitz program puts products from Japan directly in front of customers in a spot where they can’t avoid it: right at the checkout counter. International brands rely on this program to introduce their product to the American market quickly and generate brand awareness and product sales.
The effectiveness of this strategy has been shown through the launches of products including blu eCigs and 5 Hour Energy who have now grown into dominant players in their industries. How does it work? Our team of independent wholesale distributors go store to store to place your product right on the counter or in a nearby cooler, depending on the product. Once these eye-catching displays are set, our wholesale distributors work with the store’s employees to train them on the new product. This step becomes even more important when discussing how to distribute products from Japan in America, since there is more of a need for customer education about the brand in this market. Suppliers stay informed about the progress of the program through detailed spreadsheets sent from our distributors including a list of stores where the displays have been placed and pictures from each location. As the product is sold, distributors will also report back to the supplier with feedback from the store on how the product is performing and what customers are saying.
Keep the Momentum Going
Once the initial launch has come and gone, don’t take your foot off of the gas pedal. Continue to work with distributors on hitting new retailer targets or increasing sales in existing locations. Marketing efforts outside the in-store promotions should also continue in full force. Don’t assume that everyone is aware the product is now available just because the official launch is over. Keep the momentum going, and you’ll continue to see sales roll in from America!
Ready to get your product into c-stores? Contact Mr. Checkout Distributors to talk to a team of experienced distributors that service over 35,000 grocery and convenience stores across the country.