How To Distribute Products from Europe in the USA
Many products from Europe come to America, but not of all them experience success with launching in the market. What’s the difference between those products that succeed and those that don’t? Learn how to distribute products from Europe in America with these tips:
Work With A Distributor
With the right wholesale distributor on your side, selling products from Europe in America will be less of a time commitment and headache. Experienced distributors will be able to quickly grow your product by tapping into their network of retailers whom they already have a strong relationship with, plus they’ll be familiar with local laws and regulations, taking one more source of stress off your plate. Wholesale distributors can sell your product to retailers better than the brand can because they understand the unique needs of the American consumer.
In-store Marketing Blitz
International brands, including those from Europe, turn to the Mr. Checkout Blitz Program for a successful product launch in America. Why? This program has a proven track record for success, as it is responsible for the launches of big name products such as blu eCigs and 5 Hour Energy to name a few. Before the Blitz Program, customers were completely unaware of these two brands, and now they’re major players in their respective fields.
The goal of any successful international product launch is to generate brand awareness and ultimately sales, two goals that are achieved using the Blitz Program. How does it work? Our team of wholesale distributors travel to each Blitz store and place product displays right on the counter or in a nearby cooler, depending on the nature of the product. These prime display locations are reserved for Blitz Program brands, even though hundreds of other wholesale distributors are fighting for this exact spot. After each display is set, our distributors spend time training the store’s employees on the product, its features and benefits, and how to talk to customers about it. This is crucial for products from Europe that are being introduced to America, since the store employees will now be able to engage customers with the new brand one-on-one. After everything is set up in-store, suppliers will receive a spreadsheet from our wholesale distributors complete with each store location and pictures of the displays. Later on, comments from the store owner will also be sent based on customer feedback.
Support In-Store Marketing Efforts
Once the distributors are hard at work creating in-store displays and spreading awareness about your product, it’s essential to support these efforts with your own marketing strategy. When distributing products from Europe in America, be sure to announce where the brand will be sold in America through social media, print or TV campaigns, depending on the size of your budget. The most effective product launches come from brands who have taken a multi-channel approach to marketing, firing on all cylinders and reaching the maximum number of consumers possible.
Ready to get your product into c-stores? Contact Mr. Checkout Distributors to talk to a team of experienced distributors that service over 35,000 grocery and convenience stores across the country.