How To Launch International Products in USA
When launching a new product, it’s essential to build up brand awareness and penetrate the market quickly. This is even truer for international products entering the American market for the first time, where their product and brand may be completely unheard of.
The best way to get international products in front of customers from coast to coast is to use the Mr. Checkout Blitz Program, a distribution strategy designed to put your new product directly in front of millions of customers around the country using our network of trusted convenience store partners.
How does it work?
First, our team of distributors will place a point of sale display on the counter of each Blitz store. Each store will also receive static clings for the windows or posters. After all displays have been set up, the distributor will work directly with the store’s employees to educate and train them on what the product is, its features and benefits, and how to communicate all of this information to customers. Finally, all of our Blitz clients receive an Excel spreadsheet with a list of all Blitz stores as well as a URL to view the images of your product in-store! After the Blitz has ended, brands will receive valuable feedback and comments directly from each of the stores to give them insight on how their product was received by customers.
Two immensely successful products that have launched through the Mr. Checkout Blitz Program include 5 Hour Energy and blu eCigs. The point of sale displays worked just as they were designed to do, drawing attention to the product and generating brand awareness and sales. As a result of the Blitz Program success, blu eCigs were purchased in April 2012 by one of the largest American companies, Lorillard. Today, these two products are a fixture on the shelves of convenience stores across the country, thanks to their successful launch using the Mr. Checkout Blitz Program.
The Blitz Program was also used in a partnership with Lynx Marketing to promote the U.S. 2010 Census. Our network of wholesale distributors and jobbers placed promotional signage in 10,000 ethnic grocery and convenience stores, reaching over 10 million ethnic adults in a two-week timespan.
These examples show the wide variety of products that can successfully be promoted using the Blitz Program, from e-cigarettes and energy shots to the U.S. Census!
Ready to launch a Mr. Checkout Blitz Program for your product? Contact Mr. Checkout Distributors to talk to a team of experienced distributors that service over 35,000 grocery and convenience stores across the country.