How To Distribute Products from China in the USA
Are you attempting to distribute your products from China in America? If so, you’re not alone. Many brands want to enter the American market because of its low regulatory barriers and large, unique consumer market. How can your brand compete with the others fighting their way into the American marketplace? Follow these tips:
Find A Distributor
The Chinese market is very different than the American market when it comes to the average consumer and laws and regulations. So, it’s important to hire a wholesale distributor who can service your product’s needs in the U.S. and stay compliant with local laws. These distributors can introduce your product to their trusted network of retailers, an invaluable asset that is impossible to attain without the help of experienced distributors. Because many retailers expect high levels of customer service, finding a qualified team to represent your brand as it launches in America is key. Plus, these distributors will be able to give you recommendations on where, when and how to launch the product based on their years of experience.
In-store Marketing Blitz
The Mr. Checkout Blitz Program is available exclusively through our team of wholesale distributors. When determining how to distribute products from China in America, the end goal is always the same: raise awareness and increase sales. International brands can do just that with this strategic Blitz Program. In fact, both blu eCigs and 5 Hour Energy were launched through this program and saw exponential growth as a result. The Blitz Program is designed to maximize exposure and sales across the country in a short period of time, making it ideal for distributing Chinese products in America.
Our wholesale distributors display these new international products in a prime, sought after location: right on the counter or in a nearby cooler, depending on the type of product. After displays have been set, our distributors work one-on-one with store employees to educate them about the product and how to engage customers with it. This step is crucial for success, especially when distributing products from China in America, since customers will need to be informed about the new brand and why they should take a chance on it.
Brands will receive a detailed spreadsheet from our wholesale distributors complete with each store location, pictures of the displays, and comments from the store owner based on customer feedback.
After the success of a Blitz program, it’s important to keep the momentum going. Discuss the next steps with your distributors and outline a strategy on how to move forward. Should you move into new territory? Introduce complementary products? How will you continue to see success at the stores you’re in? Use the Blitz results, including the valuable customer feedback, to determine the next steps with the help of your distributor.
Ready to get your product into c-stores? Contact Mr. Checkout Distributors to talk to a team of experienced distributors that service over 35,000 grocery and convenience stores across the country.