How to Get Your Product into Home Depot
Home Depot buyers are not easily impressed. After all, they have the ability to stock their shelves with virtually every home improvement, hardware or garden product in the United States. How can you beat out the competition and make your way onto the shelves? Follow these tips:
Get to know the Home Depot customer.
Home Depot customers are unlike any other retailer’s, so it’s important that you get to know them before you try to convince the buyers that you can sell to them. Typically, the Home Depot customer is either a) the professional, b) the “do-it-yourselfer” or c) the “please-do-it-for-me.” Before you contact anyone at Home Depot, try to understand which category of customers your product targets so you can cater your pitch to them.
See if you qualify for the diversity program.
Home Depot prides itself on its diverse customer base, employees and suppliers. If you match their criteria as a diverse supplier, you could have a leg up on the competition. Look into their guidelines and see if your company fits what they’re looking for and if so, mention this everywhere that you can when you make contact with buyers.
Attend trade shows.
Many brands try to reach out to the buyers at Home Depot with little success, but don’t get frustrated. If you can’t get buyers on the other end of the line, get them to come to you by attending trade shows such as the National Hardware Show. Home Depot buyers have been to known to attend this trade show to network with new brands and discover new products. Be sure to sign up ahead of time and come prepared to impress your crowd. By the end of the event, you may be in more stores than just Home Depot!
Be prepared for the success of test runs.
If you are one of the lucky brands to make it on the shelves of Home Depot, the work is over yet. Once you’ve made it, you have to maintain your relationship, and the easiest way to sour a relationship with a retailer is by running out of inventory. Make sure that everyone within the business is ready to ramp up production and get products out the door if your product takes off.
Contact Mr. Checkout Distributors
At any time, there are hundreds of brands who are knocking on Home Depot’s door in an attempt to get on their shelves. If you’re a small company or still trying to make a name for yourself in the industry, it’s best to contact the distributors at Mr. Checkout Distributors who already have strong relationships with big box retailers around the country. Mr. Checkout Distributors are always on the lookout for new products that have good margins and are ready for retail. Once your product is approved, you will start fulfilling wagon jobbers’ and direct store distributors’ orders to get on the shelves of retailers everywhere. When you put your trust in the experts, you have more time to focus on your business instead of worrying about fine tuning a last minute sales pitch to buyers.