How to get your product into Bed Bath & Beyond
- Understand you client: Before you spend a lot of time and money creating a product, you should know if anyone will want to buy it. Learn more about Market Research
- Learn if it’s protectable: Know if you can defend your product against cheap copies if it gets knocked off. Learn more about Copyright and Patent your product
- Test your product: Make sure that there’s a demand for your product and the customer understands what you are selling when it’s on the shelf and nobody is there to explain it. Learn more about Product Testing
- Perfect your pitch: Before you speak to decision makers, know your numbers, know your retailer and know your logistics in and out. Learn more about Pitching Your Product
- Don’t do it alone: If you haven’t been successful in retail before, a secret of success is that you can’t do it alone. Having great sales staff, customer support and marketing partners can take you from zero to success faster than if you tried on your own. Learn more about Retail Partnerships
Contact Bed Bath & Beyond Buyer
Do not trust any “list” of buyers.
Typically retail buyers change either companies or positions every few years. This strategy helps retailers know that their buyers are not taking “kick-backs” and are selecting the very best product for the very best position each time.
Buyers are typically held to a very rigorous standard of sell-through volume that they must hit and because of this they are risk averse. Your job as a supplier or vendor is to convince them that the buyers going into the stores not only know about what you’re selling but are actively seeking the product in the store currently.
Sometimes easier said than done, however you must get on Bed Bath & Beyond’s radar.
Call the Bed Bath & Beyond’s corporate phone number and ask for the names of the buyer and assistant buyers in your category.
Always leave voicemail with whomever the dispatch will connect you.
Use that information to connect with them on LinkedIn, RangeMe and any other professional social platform.
Ask your representative at your trade bureau to connect you to the Bed Bath & Beyond buyers as they will potentially have a better history.
Use advertising, public relations and marketing to make your brand known to Bed Bath & Beyond’s buyer through 3rd party websites & industry media sources.
Be everywhere that they look, the key is to position your brand as the obvious choice when Bed Bath & Beyond is looking to either refill a slot or create a new category.
Latch on to the news of the day and any trend that will make your product fill that niche whether that be Non-GMO or Vegan Leather for example.
Investing in your brand can only benefit your opportunities in the future. As being “top of mind” will have a ripple effect when you physically present your product at a Bed Bath & Beyond buyers meeting or trade show in the future.
Bed Bath & Beyond buyers typically got to their position by picking “winners” and know how to see through the fluff.
Focus on the numbers, know your bottom dollar during a negotiation and how fees and chargebacks may cut into your position.
Know that long term success may outweigh short term sales, however financing large purchase orders from Bed Bath & Beyond when the net result is negative is not sustainable.
Understand the playing field and the other brands that are in your space, what they are offering as promotion and pricing and how you can stand out against them.
By knowing that each buyer at Bed Bath & Beyond probably knows more than you do, take an active listening approach to sales and understand that no is a perfectly acceptable answer that may have saved you millions of dollars on the backend.
How to Submit a Product to Bed Bath & Beyond
How to Get Your Product into Bed Bath & Beyond
Bed Bath and Beyond is known as one of the most successful home good stores in the entire country. Because of its reputation, it’s safe to assume many suppliers are eagerly trying to get their products onto Bed Bath and Beyond shelves. Stand out from the crowd and see your product on store shelves by following these tips:
Offer something special.
Bed Bath and Beyond buyers may be hesitant to take on a new product which has not been on the market long enough to prove success. If this is the case for your product, it’s important that you sweeten the deal so it seems less risky for Bed Bath and Beyond buyers. For the first order, offer something special such as free shipping or even a display where the product can be featured, so the Bed Bath and Beyond team does not have to spend time making room on the shelves. If you are starting off in a limited number of stores, tell the buyer you and your team will visit the stores to educate the staff on how to use and sell your product. The more you can offer upfront, the better your chances are.
Bed Bath and Beyond is unlike a lot of other retailers out there today. This store sells everything from yoga mats and fitness DVDs to bath towels and digital measuring cups. The Bed Bath and Beyond customer is unique—so your product needs to be unique, too. When you pitch to Bed Bath and Beyond, you need to emphasize what problem your product solves that maybe the customer did not even know he or she had. Customers probably didn’t know they needed an iPad stand for their bathrooms, complete with a toilet paper roll, that is, until Bed Bath and Beyond sold it to them. You must be as unique as the other items in this store to make an impression on the buyers.
Because Bed Bath and Beyond has so many different types of products, the buyers visit a variety of trade shows to discover the next big thing. Research trade shows in your industry, and attend them to network with buyers. The most important part of a trade show occurs after the event is over: the follow-up. Make sure you are collecting business cards and following up with everyone you meet to build a strong relationship and make your way onto store shelves.
Work with a distributor
Work with the distributors at Mr. Checkout Distributors who have already built a relationship with Bed Bath and Beyond buyers, so they don’t have to jump through hoops to get in the store. Mr. Checkout Distributors is constantly on the lookout for new, exciting products that have strong margins and are ready for retail. Once approved by the team at Mr. Checkout Distributors, the product is sent directly to wagon jobbers and direct store distributors who will quickly bring your product to market. When you work with these professional distributors, you don’t have to waste time and resources on pitching to Bed Bath and Beyond.
Want to launch your new product in Bed Bath & Beyond? Contact Mr. Checkout Distributors to talk to a team of experienced and knowledgeable distributors that service over 35,000 stores across the country.