How to Get Product into Michaels
At Michaels, they believe anyone can make, and they’re on a mission to inspire and encourage everyone to unleash their inner maker. With helpful store Team Members and a broad selection of merchandise, combined with compelling in-store events and online content, they believe they offer the most complete arts and crafts experience and are the preferred destination in the industry.
With 1,367 stores (consisting of 1,223 Michaels stores in the 49 states and Canada and 109 Aaron Brothers stores) as of January 28, 2017, and $5.2 billion in sales in fiscal 2016, The Michaels Companies is the largest arts and crafts specialty provider in North America. In addition to their retail outlets, they also own Artistree, a manufacturer of high quality custom and specialty framing merchandise, and Darice, a premier wholesale distributor in the craft, gift and decor industry.
Their stores are at the heart of their customer engagement strategy, showcasing their artistic and creative products while providing an opportunity for their store Team Members to interact with customers and help them develop creative ideas. They carry a broad and deep assortment of more than 30,000 stock-keeping units (“SKUs”) in arts, crafts, scrapbooking, floral, framing, home décor, seasonal offerings, and children’s hobbies that enable us to satisfy the diverse needs of their customers. They have also developed a robust online platform which promotes social networking and includes expert tips, project ideas, marketing content and information about upcoming in-store events. In recent years, they have capitalized on their market-leading scale to create a team and infrastructure dedicated to designing, sourcing and delivering high quality, on-trend merchandise, including a growing number of products under their portfolio of private brands.
Their private branded products, which represented approximately 57% of net sales in fiscal 2016, are only available at Michaels and allow us to further differentiate their merchandise while enhancing product margins. They are also able to use their scale and market leadership to identify and secure exclusive third party products. They believe their compelling store experience and broad product offering distinguish us from their competitors and position Michaels as the leading brand that defines arts and crafts.
Contact Mr. Checkout Distributors
At any time, there are hundreds of brands who are knocking on a retail buyers door in an attempt to get on their shelves. If you’re a small company or still trying to make a name for yourself in the industry, it’s best to contact Mr. Checkout Distributors who already have strong relationships with big box retailers around the country.
Mr. Checkout Distributors are always on the lookout for new products that have good margins and are ready for retail. When you put your trust in the experts, you have more time to focus on your business instead of worrying about fine tuning a last minute sales pitch to buyers.