How to Find the Right Distributor
How Do I Find the Right Distributor?
Getting a new product to market is no easy task, and finding the right distributor for your product can be yet another hurdle if you aren’t familiar with the various distribution channels and the hierarchy of the supply chain. Luckily, we’re here to give you some guidance on how to find the right distributor for your various products.
The first step to choosing the right distributor is to take a long, hard look at your product. Often your distribution plan will be influenced by the nature of your product.
Look at your competition and see what distributors these companies are using. This will give you an idea of what type of distributor you will need and whether a distributor is suitable to your business or not.
For example, a grocery store distributor or a beverage distributor must have refrigerated trucks and storage facilities to get your product safely to the retailer or consumer. You’ll want to analyze the distributor’s resources and facilities. Does this distributor have the ability to house and deliver your supply on time? Is this distributor capable of handling your projected growth? You may be starting small, but you need to be prepared for expansion if you want your product to be successful in the future.
Next, you’ll negotiate with distributors in order to obtain agreeable terms for shipping your product from the factory to the retailer or consumer.