Tips to Build an Impactful Trade Show Booth
From the travel expenses to the booth rental fee, trade shows can be a fairly large investment. If you decide to make the leap and buy a space at one of these events, make sure you’re building an impactful trade show booth with these helpful tips:
Position at least one member of your team at the entrance to the booth where he or she is visible from all directions. This person should be responsible for setting an approachable and friendly tone, as well as welcoming anyone who stops by. Let this team member be a gatekeeper, directing people where they need to go, greeting people as they walk by, and inviting them in to see what you have in store.
First impressions are everything, even when it comes to trade show booths. Be sure that you use bright (but not blinding) and inviting colors to attract attention to your booth. Branding should be visible on everything from signage and promotional handouts to team members’ t-shirts. Make sure that the logo and color scheme stays consistent throughout the booth to increase brand awareness and recognition. This branding should also be visible from every angle, so consumers can instantly recognize your booth no matter which direction they are approaching from.
Appeal to their senses.
No matter what your product is, appeal to the trade show attendees’ senses. Food products should be out so visitors can not only taste it, but also take a look at the packaging. If your product doesn’t fall into a category that’s easily tested, use technology such as digital signage or touch screen tablets. Both potential buyers and wholesale distributors at the trade show want to come in and play with something, so keep them busy by appealing to one, or all of their senses.
Many brands rely on promotional swag such as branded stress balls and pens, but in order to really wow buyers and wholesale distributors with your trade show booth, consider also hosting a larger giveaway. A small portion of your booth should be allocated for this giveaway, allowing attendees to drop their business card into a bowl or fill out a sign-up sheet to enter. The prize should be something that is vaguely related to what you’re selling, but also highly desired by the audience you’re attracting. There’s no reason why you can’t have both the smaller, promotional items and also one large giveaway, so don’t ditch one to do the other.
Booths vary greatly in size depending on the investment you’re willing to make. Before the trade show, find out the exact dimensions of the size you have, and plan where everything will go down to the inch. A cluttered booth is not appealing to anyone, so it’s absolutely essential that you keep the appearance clean, organized and modern.
Are you trying to expand your product’s distribution by attending trade shows? First, contact Mr. Checkout Distributors to talk to a team of experienced distributors who service over 35,000 locations nationwide.