You have a product with a patent, how do you distribute it?
With all the laws, rules and regulations surrounding patents and intellectual property, you’re probably wondering, “How do I distribute a patented product?” This is a smart question, and you’re not alone in asking it. It’s wise to be cautious, but now that the product is patented, it is protected from theft and can be sold in a variety of places, so the “where” depends on the product itself.
So, first, to answer the question of “how do I distribute a patented product,” we are going to analyze the new patented product: What avenue will work best to reach its target market? Should it be sold online or by infomercial? Will its customers see it if it is sitting at the checkout counter at the local convenience store or on the shelves at the grocery store?
The place where a product is sold is extremely important. It’s so important that it’s one of the “Four P’s” of the marketing mix. You know that saying “location, location, location?” That applies here too.
Depending on the nature of the patented product, a different type of distribution channel will be needed. One option a product can reach its target market is via retailers. However, many retailers aren’t willing to take a chance on a new product, which is why many choose to distribute a patented product through wholesalers. These businesses then bring the retailers the product. And viola! The product is on shelves and in consumers’ hands.
If you are an entrepreneur and are wondering how to distribute a patented product, a service like Mr. Checkout can be the answer to your question. Mr. Check out will put you in touch with a sprawling independent distributor network, comprised of over 1,000 distributors. You can find the best distributor for your patented product and get it on the shelves or in the fridge.