How Can a Distributor Help My Business?
Whether you’re in the early stages of planning out your first entrepreneurial venture or you’re ready to execute a product launch, you may be wondering, “How can a distributor help my business?” A distribution network is vital to a well-planned marketing mix. Distributors get our products to where they need to be. They are the middlemen that move the product (P) to the place (P), and oftentimes they help with promoting the product (P).
A distributor allows you to reach markets you otherwise would not have been able to target. These well-established businesses have established nation-wide networks; they have cultivated relationships with niche businesses, small independent retailers and large superstores. They know the ins and outs of the industry that you, a small entrepreneur, have yet to learn.
According to the Denver Business Journal, another benefit of working with a distributor is that, “Distributors have the time, manpower and inclination to pursue contacts – things that small businesses don’t always have.” Distributors are large-scale operations, meaning they have the resources and manpower to allocate to various tasks. They can be your man on the ground.
Another advantage of working with a distributor is the fact that you acquire a well-qualified and well-trained sales force that is skilled in demonstrating the advantages of your products to the customer. Where your budget may not have previously allowed you to hire sales reps in the past, you now have room for distribution and sales. You’re getting your product out into the world in a big way.
When you work with a distributor, expansion is possible. You don’t have to personally deal with transportation and warehousing and processing, meaning you can focus on other things. You also have a newfound marketing and advertising power, as when you work with a distributor, you should expect a commitment of resources required for aggressive sales and marketing of you, the manufacturer’s product.
Now that you know how to launch a new product in convenience stores, let us know if you have a new product idea on the site!