Independent Fashion Boutiques & Gift Stores
Independently owned fashion and gift boutiques are sprinkled throughout the country and loved by customers everywhere. These boutiques primarily feature clothing, accessories, and shoes, however, they can also stock household items, and specialty gifts such as stationary or household goods.
Why would customers choose to shop in a boutique rather than a large department or chain store, or online retailer? Customers are drawn to these boutiques because of the diverse selection of inventory. Larger retailers tend to order similar items for each of their stores so eventually, everyone ends up looking the same. However, independently owned boutiques have complete control over what is sold in their stores, so they are able to cater to the community and offer unique items that can’t be found elsewhere. In fact, many independent boutiques will even feature local designers and artists so customers can take home one of a kind pieces while also supporting the local economy.
A diverse selection of products is important to many businesses, but especially those in the fashion industry. Most customers want to be seen as trend setters, not followers, and boutiques give them the opportunity to finally make this dream a reality.
Independent stores tend to be smaller in size with a staff that is well trained on the different products offered in the store. Because of this, customers tend to receive one-on-one attention from an employee who helps them throughout their shopping experience. Employees can help customers choose items to try on, find the right size, and decide how to wear each outfit. Customers go from being just another face to a frequent guest and then eventually to an extended member of the boutique’s family. This level of customer service is not offered at other stores—and customers have taken notice.
Choosing an independent boutique also means investing in your community. It is estimated that 48% of purchases made at independent businesses will be circulated back into the local community. If you shop at a chain store, only about 14% of purchases are put back into the area. Customers are well aware that shopping at independently owned businesses will improve the local economy—which is just one of the many reasons why they choose these stores over competitors.
Getting on the store shelves of an independently owned fashion or gift boutique means your product will be exposed to an entirely new audience of customers. To learn more about how Mr. Checkout Distributors can help you reach independent fashion and gift boutique owners, contact us today.