Distributors in America
The American market can be crowded and competitive, so distributors in America must stay in the know about this rapidly changing demographic by learning about the consumer and retailer population.
What are the most populated areas of America?
There are dozens of highly populated areas within the United States, however for distributors in America, it’s essential to know these top metropolitan areas above all others:
- New York: This huge metropolitan area, which consists of cities in New York, New Jersey, Connecticut and Philadelphia, currently has an estimated 23 million residents.
- Los Angeles: Comprised of Long Beach, Riverside, San Bernardino, Thousand Oaks and other California cities, the Los Angeles metro area has 18.2 million residents.
- Chicago: Next on the list is the Chicago metro, with almost 10 million residents.
- Washington/Baltimore: The nation’s capital and the surrounding areas are home to around 9.3 million residents.
- San Francisco: Combined with nearby Oakland, Santa Clara and Santa Cruz, this area has around 8.3 million residents.
Although each city is vastly different in terms of demographics and purchase behavior, distributors in America should always target these large metro areas with diverse populations.
What types of independent stores are there in America?
With such a wide range of consumers and economic landscapes, the presence of independent stores varies greatly depending on the location. However, in general, these are the most popular types of independent stores:
Bodegas are suffering as a result of big grocery chains, however they are still prominent in metro areas with large ethnic populations.
In large metropolitan areas, distributors in America have the opportunity to sell to corner grocery stores that usually stock fresh produce and basic grocery store essentials. Besides these corner stores, there are hundreds of independent grocery stores throughout America that cater to niche markets. Distributors in America must learn the different markets that these independent stores serve in order to bring relevant products to them.
Liquor Stores & Smoke Shops
Laws surrounding liquor and smoke shops differ by state, so distributors in America need to be aware of legislation before selling to retailers. Some states that limit liquor sales strictly to liquor stores see higher number of independent liquor stores and should be targeted heavily.
Wagon Jobbers in America
Because the market is so competitive, wagon jobbers in America are sought after for their quick turnaround time and access to new, innovative products. Wagon jobbers must form strong relationships with independent stores and large chains alike in order to see success.