Air-Fresheners-540x450CAR-FRESHNER Corporation is the global leader in automotive air fresheners. We are headquartered in Watertown, New York, USA, but export worldwide.

Our History

Over 60 years ago, a milk truck driver in northern New York complained to Julius Sämann, a local scientist, about the smell of spilled milk. Sämann had lived in the Canadian pine forests extracting
aromatic oils. He went to work and, using exceptional fragrances on specialty material, soon invented the first automotive air freshener. He drew the abstract evergreen shape and gave it the brand name

These “LITTLE TREES” proved to be an efficient, high-quality solution to a common problem and soon they were flying off shelves. Orders started rolling in from all over the country and quickly gained a strong
international following. Julius’ pioneering product has become a global symbol of freshness and quality.


CAR-FRESHNER Corporation continues to meet consumer demand for freshness by offering a number of different air care products across several brands.

Our iconic LITTLE TREES air fresheners have appeared in countless movies and television shows. More popular than ever, they are available in almost 60 fresh fragrances and eye-catching designs. Black Ice
remains our best-selling fragrance, followed by classics like Royal Pine, Vanillaroma, and New Car Scent.

All LITTLE TREES air fresheners are made in our two factories in the United States: Watertown, New York; and DeWitt, Iowa. In Europe, Trees are branded ARBRE MAGIQUE and WUNDER-BAUM, and are made
in affiliated factories in Italy, Sweden and Switzerland.

In 2013 we launched PERK, a new brand designed to wake up your space. The innovative technologies and contemporary designs offer fresh scents with style. PERK offers five exceptional, long-lasting fragrances
exclusive to the brand.

For the home, our MONEY HOUSE BLESSING line of aerosols and incense sticks will enhance your surroundings with a variety of exotic fragrances.

We invite you to explore our website to see our full range of automotive air fresheners. From vent options to sprays and everything in between – we have a solution for every air freshening need.

Commitment to Excellence

Julius Sämann was passionate about maintaining the excellent quality of his products. He insisted on rigorous testing and quality control procedures to ensure they consistently met or exceeded his high standards for fragrance, strength, and longevity. CAR-FRESHNER is committed to producing high-quality,
long-lasting and affordable products providing the best fragrance experience possible.



CAR-FRESHNER Corporation
21205 Little Tree Drive
Watertown, New York 13601-0719 USA

USA and Canada:
Telephone: (315) 788-6250

Outside the USA and Canada:
Telephone: +1 315 785-5505


treeairfresh1Little Trees are disposable air fresheners in the shape of a stylized evergreen tree, marketed for use in cars. They are made of a material very similar to beer coasters and are produced in a variety of colours and scents. They are most commonly seen hanging from rear-view mirrors on front windshields.

These air fresheners were invented in 1952 in Watertown, New York by Swiss-born Canadian businessman Julius Sämann. They are manufactured in the US by the Car-Freshner corporation. A handful of companies in Europe produce Little Trees under license from Car-Freshner, using the names Magic Tree (UK, Ireland), Wunder-Baum (Sweden, Germany, Netherlands, Norway, Finland, Denmark), and Arbre Magique (France, Italy, Spain, Portugal).

Car-Freshner operates factories in Watertown, New York, DeWitt, Iowa, and Berlin, New Hampshire (closed on April 17, 2012).

Little Trees are often promoted through motorsports. In 1986, Little Trees became a sponsor of Formula 3 racing in Italy. Little Trees has been a sponsor of Porsche Motorsport in Germany. In the US, Little Trees currently sponsors NASCAR driver Mike Olsen.

The trees feature prominently in the movies The Fisher King, Seven, and Repo Man. In Sweden the Wunder-Baum brand is sometimes associated with the raggare culture.